I "SPRING HAS SPRUNG" PROFILE 1 Sinai Ascending Continued from preceding page IF YOU SEEK A LOVELY BACKGROUND LOOK ABOUT YOU! a WHAT BETTER TIME OF YEAR FOR A BEAUTIFUL OUTDOOR FAMILY PORTRAIT? ALLOW US TO PHOTOGRAPH YOUR FAMILY IN YOUR OWN SPECIAL SETTING CALL: LAKIN-SQUIRE STUDIOS NO LOCATION FEE THRU JULY 1, 1992 (Within Oakland County) 10% OFF YOUR PORTRAITS (on orders placed by August 1, 1992) 6020 W. Maple Rd., Ste. 501 W. Bloomfield 932-0202 Harriet Friedman's PHOTOGRAPHY pQr 544-4500 t4 0 Berkley Flower Shop c* 1 citti 3071 W. Twelve Mile Since 1930 • Wedding Flowers • Bar/Bat Mitzvah Themes • Corporate Accounts Welcome • Flowers/Balloons • We work with you or your planner . • Free Consultations Ceil Stocker Larry Stocker Sandi Stocker Weddings • Bar Mitzvahs • Portraits Sport Teams • Old Photos Copied • Instant Passport Photos 25784 Middlebelt Road (Mid-Eleven Center) Farmington Hills, MI 48018 477-4753 At VI l7ri MAGIC MEMORIES r'••••••171 VIDEO PHOTOGRA PHOTOGRA PHY HY w :DAV % CR= • weddings • bar mitzvahs • sweet los 471-1235 BUNDLES&BASKETS • • • • • • • • Shower Executive Anniversary Sweet 16 Velconte Thank lbu Wedding Powder Room Baskets • Shiva • Get Veil • • • • • Birthday Hotel Hostess Bar/Bat Mitzvahs College Survival Graduation (313) 788-2600 FUR STORAGE Irk (Even If Purchased Elsewhere) . T---- pie S 2 'PO Pobert Warm GFing Northwestern Hwy. at Inkster • 352-7112 Breast self-examination — LEARN. Call us. i'A CANCER MERICAN SOOETC 80 FRIDAY, JUNE 5,- 1992 Mr. Schaengold came for the challenge. to succeed. After a short few months here, I've seen its assets work. Its medical staff is outstanding and com- mitted to teaching on a level second to none. "Yes, we have negatives here," he continued. "Our location for one. But location is too often a misperception. Sinai is a community hospital. We are here to serve the greater Detroit metropolitan area. We're seeing hospital admissions up now. But there's no ques- tion that in this city and in other cities around the coun- try, Jews are moving to the suburbs, sometimes the far- out suburbs. But we've opened points of service in those suburbs. We still are about the Jewish commun- ity. From a clinical stand- point, there is no reason not to come here." Dr. Schaengold emphasiz- ed that Sinai will have to change to compete, perhaps to survive. He said joining a system is in the future. The winter cessation of talks between Sinai and the Detroit Medical Center should not be seen as a set- back for Sinai, he said. "This cleared the air," he said. "But both hospitals have undergone substantial changes. The discussions ended in a cordial manner. Sinai is now in a position to move forward with its own plan without worrying about how it will impact on the future of another hospital. "Perhaps the major change here now is that the medical staff realize that they can only survive in a collaborative mode. Reason and fairness between the -.= hospital and the medical, staff has to be achieved. Yes,' that sometimes means hard feelings along the way. "But, there can only be one agenda here at the hospital, not many, different agendas coming from many different , sources," he said. "This ism where Sinai was before." Since Mr. Schaengold office in January, Sinai has ! been on a financial upswing. The hospital has shown a $4.4 million profit at the end of March as compared to aL-2, $6.7 million loss at the same time last year. "I think it took a crisis to mobilize the hospital," he '- said. "For a long time, Sinai did not address its organiza- tional needs until a crisis c developed. Nov that has --11 changed. "I wanted this institution to concentrate on services, its environment and on the human relations side of life. I wanted to rebuild a trust ,_, with the medical staff. You do these things, you wip,. back the trust of the com- munity. You rebuild your image within the commun- ity, the Jewish comnumity." Mr. Schaengold said the hospital's reputation is also '- strong in family practice medicine, psychiatry, reha- bilitation medicine and women's medicine. There is, he said, a need to strengthen the hospital's oncology department. "My role here is to make sure this place achieves," hE said. "That's the plan. That's what we're doing." ❑