BUSINESS

QUE

VIE

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Minsk

Continued from preceding page

Affordable Accomplished Bath/Kitchen
Cabinetry and Accessories

4240 Woodward (at 13 1/2 Mile Rd.) • Royal Oak

Loosely translated. Que Vie is French for "That Life."
The Que Vie family promises to help you discover
something we all search for but seldom find.
Total service . .. never a compromise.

FREE
INSTALLATION!
Buy any Artistic Brass

Bathroom fixture at regu-
lar price, we install it
FREE! Also stop in to see
our wide selection of
bath and kitchen fixtures,
all at special prices.

Offer Expires 6/12/92

(313) 549-0134

METRO DETROIT'S VOLUME HONDA DEALER

OFFERS

'92 Honda Accord LX

4 Dr, Auto Trans, Air Cond., Full Power

'92 Honda Civic DX

4 Dr, Auto Trans, Air Cond., AM & FM Cass

'92 Prelude S

Buy From

$14 1890* 3 m6os X $269::.

$11,679*

$15,652*

Air Cond., AM & FM Cass.

Lease From

mos X $

mos

212 perm.

x 299***..

!WE WILL NOT BE UNDERSOLD!

FERNDALE

1 4 1 CP N 113

21350 WOODWARD • FERNDALE

(3 Blks N. of 8 Mile Rd.)

548-6300

*Plus tax, title & destination

**36 mos. closed end lease. 1st mos. payment $279.76 + $300 sec. dep. plus lic. & title due at delivery. Total 15,000 miles
per year w/15$ mile over. Total of payments $10,071.36. P.O.P. is $8923.20. Lessee is responsible for excess wear and tear.

***36 mos. closed end lease. 1st mos. payment $220.48 + $250 sec. dep. plus lic. & title due at delivery. Total 15,000 miles
per year w/15c per mile over. Total of payments $7937.28. P.O.P. is $7321.95. Lessee is responsible for excess wear and tear.

****36 mos. closed end lease. 1st mos. payment $310.96 + sec . dep. & lic. & title due at delivery. Total 15,000 miled per year
w/15 per mile over. Total payments $11,194.56. P.O.P. is $8668.80. Lessee is responsible for excess wear and tear.

Advertising in The Jewish News Gets Results
Place Your Ad Today. Call 354-6060

54

FRIDAY, MAY 29, 1992

Elizabeth Orman waits on customers.

kinds of crackers, cookies,
cakes, pickles, olives, jams
and jellies.
Lev Melcstr says he's al-
ready one of Minsk's most
loyal customers.

"I love this store," he -said.
"I come in everyday. Look at
this Moldavian eggplant."
Mr. Melcstr is buying a
can of smoked sprats, a little
fish lying in a bed of oil. "It's
very good with bread," he
said. He also likes the
cheeses and syrups from
Russia.
Mrs. Orman likes to talk to
her customers. Often, the

conversations start in Eng-
lish, only to end up in faster-
paced Russian. She is at the
store every day before 10
a.m. and stays until after 8
p.m. Her husband and chil-
dren help out after work and
school.

Mrs. Orman hopes the
store succeeds enough to
expand into a little eatery.
"I'd love to set tables out-
side and offer strong, dark
coffees and sandwiches," she
said. "I think our Russian
community needs this kind
of store, and this store needs
the Russian community." ❑

Israel Conference
Stresses Business Ideas

KIMBERLY LIFTON

Staff Writer

M

ort Topfer, executive
vice president for
Motorola Corp., says
Israel has a vision that U.S.
businesses should watch.
He points to ideas, top-
level engineers and a socio-
cultural environment that
stem from Israeli business.
And he wonders why more
businesses haven't followed
Motorola's lead.
Since 1964, Motorola has
been responsible for suc-
cessful research, develop-
ment and manufacturing in
Israel. Today, 2,600 Israeli
employees work for the
American company.
"Israel is a leader in
digital technologies," Mr.
Topfer told 60 business
leaders recently during an
American-Israel Chamber of
Commerce seminar called
"Global expansion via stra-
tegic alliances: Israel — your
R&D partner and bridge to
the European community."
Mr. Topfer joined a panel
to educate Michigan busi-
nesses on the advantages of
doing business with Israel.

Dr. Ed Mlaysky, the director
for the Israel-United States
Bi-national Industrial
Research and Development
Foundation (BIRD), talked
about joint ventures.
BIRD provides grants to
U.S.-Israel company teams
for joint ventures of high
tech products.
Also speaking was Deb
Schneider of the Interna-
tional Joint Venture
Department of the Michigan
Department of Commerce,
who went to Israel a few
years ago.
The half-day program was
aimed to help start-up and
established companies
understand Israel business,
research and development
options and government in-
vestment incentives.
Shelly Komer Jackier, ex-
ecutive director for the
American-Israel Chamber of
Commerce, said more than
half of the 60 people atten-
ding the conference repre-
sented new businesses.
"People came out with a
better understanding of
Israel's potential," Ms.
Jackier said. "Israel is quite
competitive."

❑