I INSIDE WASHINGTON 1992 • • • • • • • • • • • • Dealer Demo Sale CLEARANCE SALE! Israeli Officials Polishing Their Image $25 895. 1- .••.•• ********** Sedan de Ville Stock #2275 ... OR SMARTLEASE A New '92 Eldorado $475 Month 30 Month Lease sn Roger Rinke Cadillac down payment New addition ° •GMAC LUXURY SMARTLEASE 30 Months. First pymt. plus 5500 ref. sec. dep. and plate or transfe due on delivery. 4% state tax additional, 36,000 mile limitation. 15' per mile excess charge over limitation. Lessee has option to purchase at lease end. To get total pymts. multiply pymt. by 36 months. R OGER RINKE CDILLAC r I - 696 AT VAN DYKE 7 5 8 - 1 8 0 0 10 NN. -x " 12e G encrql 'Farrril it otors I 9 1 ;- MASTER DEALER EXCELLENCE DESIGNS IN DECORATOR LAMINATES Barry's Let's Rent It For High Quality Formica Always At A Great Discount PARTIES EXCLUSIVELY SPECIALIZING IN: • Wall Units • Bedrooms • Dining Rooms • Credenzas • Tables • Offices ALSO SPECIALIZING: • Woods • Glass • Stones • Lucite • Tents • Tables • Chairs • China • Paper Goods 4393 ORCHARD LAKE RD., N. OF LONE PINE IN CROSSWINDS 855-0480 TREN113S IT DOESN'T HAVE TO COST A FORTUNE . . . ONLY LOOK LIKE IT! CALL LOIS HARON 851-6989 Allied Member ASID 38 II FRIDAY, APRIL 17, 1992 SPRING MERCHANDISE ARRIVING DAILY CROSSWINDS MALL Orchard Lake Rd. at Lone Pine Rd. 51-3 2 2 For years, Israel's friends in the U.S. have bemoaned the lack of prowess of Israel's leaders in the fine art of public relations. Now, a Washington media specialist is doing something about it. Karen Kalish, a former television journalist, is giv- ing media workshops to key officials in Israel and to Israeli embassy personnel here in Washington. Her unique service to Israel's leaders began in late 1990, when she realized dur- ing the build-up to the Gulf War that Israeli officials were not effectively attemp- ting to mold American public opinion. Her first session for Israeli officials — she jokingly calls it, "My Media Training 101"— was held in a Jerusalem hotel for about 38 representatives of various ministries. She instructed them on dealing with pushy reporters, including how to go into an interview with a specific agenda — and how to keep the interview from ending until that agenda has been met. "These are new ideas to all my clients," she said. "Peo- ple just think you have to show up and answer ques- tions." The initial seminar's roar- ing success generated addi- tional invitations from the Israeli embassy in Washing- ton, the Knesset and the Jewish Agency in Jerusalem. Israeli officials, she said, need to better understand that interviews do not have to be a contest. "I tell them there are only two times you shouldn't do an interview," she said. "One is when it's the wrong publication: You don't do it for the National Enquirer. And two, you don't do an interview if you've had even one drink, or if you've had medication that makes you drowsy. Every other inter- view, you take — even if you think it may be a little pro- vocative." Israelis, she said, are gradually learning that it takes more than sincerity to make a good impression on Americans. N More Pro-Israel Retirees in House The casualties keep moun- ting on Capitol Hill. Last week, Rep. Ed Feighan, D-Ohio, and Rep. Howard Wolpe, D-Mich., decided not to run for re- t election. This week, Sen. Tim Wirth, D-Colo., and Sen. Kent Conrad, D-N.D., made the same announcement as legislators continue to react to voters' nasty mood and to the frustrations of a bogged- down Congress. Both Mr. Conrad and Mr. Wirth have solid reputations as friends of Israel. But the real sting came with the surprise an- nouncement that Rep. Vin Weber, R-Minn., would also retire. Mr. Weber, a young conservative, has helped lead the way for pro-Israel legislation. "It's a tragic loss," said Morrie Amitay, a longtime pro-Israel lobbyist and polit- ical activist. "Vin took over leadership in the House on Israel-related issues when Jack Kemp left Congress. No one else has his knowledge and expertise." Most observers agree that, had Mr. Weber remained in Congress, he would have been a major leader on the Republican side of the aisle. The staggering turnover in Congress may wreak havoc on pro-Israel politics. Tradi- tionally, pro-Israel forces have focused their attention on incumbents, and espe- cially incumbents in key positions. With so many legislators retiring or facing stiff challenges, the stage may be set for a major crisis when the new Congress con- venes in January. ❑ N NEWS Interfaith Series To Be Funded Philadelphia (JTA) — At a time when interfaith and interracial understanding seems in jeopardy, a series of grants to promote those themes will be made to Hillel foundations on 14 campuses in the United States and Canada by the Jewish Chautauqua Society. The grants are earmarked for campuses in nine states, as well as Washington and Montreal. N