I INSIDE WASHINGTON
1992
• • • • • • • • • • • •
Dealer Demo Sale
CLEARANCE SALE!
Israeli Officials
Polishing Their Image
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38
II
FRIDAY, APRIL 17, 1992
SPRING
MERCHANDISE
ARRIVING DAILY
CROSSWINDS MALL
Orchard Lake Rd. at Lone Pine Rd.
51-3 2 2
For years, Israel's friends
in the U.S. have bemoaned
the lack of prowess of
Israel's leaders in the fine
art of public relations.
Now, a Washington media
specialist is doing something
about it.
Karen Kalish, a former
television journalist, is giv-
ing media workshops to key
officials in Israel and to
Israeli embassy personnel
here in Washington.
Her unique service to
Israel's leaders began in late
1990, when she realized dur-
ing the build-up to the Gulf
War that Israeli officials
were not effectively attemp-
ting to mold American
public opinion.
Her first session for Israeli
officials — she jokingly calls
it, "My Media Training
101"— was held in a
Jerusalem hotel for about 38
representatives of various
ministries. She instructed
them on dealing with pushy
reporters, including how to
go into an interview with a
specific agenda — and how
to keep the interview from
ending until that agenda has
been met.
"These are new ideas to all
my clients," she said. "Peo-
ple just think you have to
show up and answer ques-
tions."
The initial seminar's roar-
ing success generated addi-
tional invitations from the
Israeli embassy in Washing-
ton, the Knesset and the
Jewish Agency in
Jerusalem.
Israeli officials, she said,
need to better understand
that interviews do not have
to be a contest.
"I tell them there are only
two times you shouldn't do
an interview," she said.
"One is when it's the wrong
publication: You don't do it
for the National Enquirer.
And two, you don't do an
interview if you've had even
one drink, or if you've had
medication that makes you
drowsy. Every other inter-
view, you take — even if you
think it may be a little pro-
vocative."
Israelis, she said, are
gradually learning that it
takes more than sincerity to
make a good impression on
Americans.
N
More Pro-Israel
Retirees in House
The casualties keep moun-
ting on Capitol Hill.
Last week, Rep. Ed
Feighan, D-Ohio, and Rep.
Howard Wolpe, D-Mich.,
decided not to run for re-
t election. This week, Sen.
Tim Wirth, D-Colo., and Sen.
Kent Conrad, D-N.D., made
the same announcement as
legislators continue to react
to voters' nasty mood and to
the frustrations of a bogged-
down Congress.
Both Mr. Conrad and Mr.
Wirth have solid reputations
as friends of Israel.
But the real sting came
with the surprise an-
nouncement that Rep. Vin
Weber, R-Minn., would also
retire. Mr. Weber, a young
conservative, has helped
lead the way for pro-Israel
legislation.
"It's a tragic loss," said
Morrie Amitay, a longtime
pro-Israel lobbyist and polit-
ical activist. "Vin took over
leadership in the House on
Israel-related issues when
Jack Kemp left Congress. No
one else has his knowledge
and expertise."
Most observers agree that,
had Mr. Weber remained in
Congress, he would have
been a major leader on the
Republican side of the aisle.
The staggering turnover in
Congress may wreak havoc
on pro-Israel politics. Tradi-
tionally, pro-Israel forces
have focused their attention
on incumbents, and espe-
cially incumbents in key
positions. With so many
legislators retiring or facing
stiff challenges, the stage
may be set for a major crisis
when the new Congress con-
venes in January. ❑
N
NEWS
Interfaith Series
To Be Funded
Philadelphia (JTA) — At a
time when interfaith and
interracial understanding
seems in jeopardy, a series of
grants to promote those
themes will be made to
Hillel foundations on 14
campuses in the United
States and Canada by the
Jewish Chautauqua Society.
The grants are earmarked
for campuses in nine states,
as well as Washington and
Montreal.
N