I BUSINESS

Home Run!

Continued from preceding page

Greenstone's specializes in

the expert design and creation

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Birmingham, MI
4 Blks. North of Maple
313-642-2650

GREENSTONEIS

CREATORS OF FINE JEWELRY

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RICK WALD Call For Details 489-5862

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56

FRIDAY, APRIL 10, 1992

Who Else?!

8553636

BOOKS

Best Selection of Seder Plates

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6885 Orchard Lake Rd.
W. Bloomfield
8553118

We Buy and Sell
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LIBRARY BOOKSTORE

545-4300

Open 7 Days

Books Bought

In Your Home

M. Sempliner

and pay it to the state," she
said.
She also had to learn how to
juggle her career in the
domestic arena.
"Doing business at home
gives me time control," she
said, but the flexibility has a
downside. Mrs. Gash main-
tains that "home-based busi-
nesspeople must work harder
at separating work from fami-
ly life. They must be profes-
sional and serious about set-
ting hours."
Mrs. Gash attributes
her success to self disci-
pline and ethical business
practices. A former Tem-
ple Beth Jacob sisterhood
member who has coordinated
boutique shows for Jewish
charities and local temples,
Mrs. Gash says she owes a lot
to her Jewish upbringing,
which emphasized honest
hard work.
Today, Mrs. Gash has a
client base of a "few hun-
dred," but she still has time
to sew for her two grand-
daughters. In April, she will
be teaching a clags on the
home-based sewing business
at Schoolcraft College.
Running a home-based
tutoring business isn't work
at all for Mrs. Dworkin, who
began her career as a math
teacher in inner-city Detroit.
From 1955 to 1961 she taught
at the experimental Hampton
school in Palmer Woods.
After quitting in 1961 when
her first son, David, was born,
Mrs. • Dworkin took a mere
three-week hiatus before a
flustered parent called re-
questing tutorials for her
daughters.
The request caught Mrs.
Dworkin by surprise.
"I had never thought of it,"
she said.
She gave tutoring a try,
beginning what is now known
as Una Dworkin and Associ-
ated Tutors, her home-based
business. When her first
clients recommended her ser-
vices to others, business
began to accelerate.
"By word of mouth it began
to build. I've 'never adver-
tised," she said..
Mrs. Dworkin continued to
tutor when her second son,
Mark, was born in 1962. As
her children were growing up,
she also became involved in
the Southfield school district
and served as president of the
Parent-Teacher Association
(P.T.A.).
Like Mrs. Gash, Mrs.
Dworkin found that these ac-
tivities kept her in touch with
her children's education,
while at the same time
boosting her clientele.
With more students than
she could accommodate on
her own, Mrs. Dworkin refer-

red parents to other area
tutors, but not all parents
were satisfied. Mrs. Dworkin
solved the problem — and pro-
tected her name — by hiring
a staff of qualified instructors
to teach from their respective
homes.
'Ibday, Mrs. Dworkin super-
vises and provides materials
to more than 16 tutors. The
company offers SAT and ACT
preparation, helping in
reading, math, and science, as
well as assistance to students
with learning disabilities.
With a master's degree in
educational psychology from
Wayne State University, Mrs.
Dworkin also provides
academic counseling to her
students and... helps them
select colleges.
Looking back to the 1960s,
she admits her enterprise was
not in vogue among her
female contemporaries. They
warned that her business

"These days I get
calls once a week
from women who
say, 'Oh my, are
you fortunate!'

"

Una Dworkin

would jeopardize domestic
duties. Mrs. Dworkin dis-
agreed.
"I was there every day
when my sons walked in the
door from school.
"These days I get calls once
a week from women who say,
`Oh my, are you fortunate!'
They ask me. 'How do you do
this?' "
Just as change in society's
attitudes toward women does
not come overnight, neither
does success in business. Mrs.
Dworkin emphasizes that her
business grew gradually, as
she built up a good reputation
and participated in her
community.
As for techniques of effec-
tive business management —
Mrs. Dworkin learned them
from her late husband, a CPA
who helped her balance
books, calculate taxes, even
field phone calls.
The challenge has been well
worth it. Home-based tutor-
ing has enabled Mrs.
Dworkin to reconcile career
aspirations with family, and
the nature of her business
demonstrates her love of lear-
ning, a love fostered by her
Jewish heritage, she says.
Working at home benefits
the student, as well, because
"it's much warmer for a child
to come into a home than to
walk into a clinic," she said.
In the beginning, Mrs.
Dworkin worked off her kit-
chen table. Since then, she