Max Jacob Would Be Proud! The Jewish News Celebrates 50 Years MJacob&Sons Celebrates 107 Years Max Jacob, at the age of 33. Max's dream of 100 years ago be- came a reality for four generations of the Jacob family. "2nd GENERATION" Trusting in the judgment and commitment of those beyond himself. Max Jacob looked to his four sons: (I to r) William, Ben, Sam, and Aubrey. In 1910, the firm celebrated its 25th year in business. The bottles have been gathered, sorted, and are ready for delivery to one of the then 21 breweries in Detroit. Joel E. Jacob — 4th Generation and Marty Jacob — 3rd Generation A RUSSIAN IMMIGRANT'S DREAM Max's bottle company was founded on immediate service and personal attention to each customer. He developed a business that would be strong enough to thrive 107 years later. One which would inspire the three generations who followed him to continue the tradition of personal service while at the same time making a positive contribution to the community. Arli nldlIMMANNE""°' IM■ 11.1111111.11111 lOorma. ii -r - 140 THE JEWISH NEWS COMMEMORATIVE ISSUE