PROFILE
your waste is Impeccable...
Smooth Sailing
Ours is Unforgettable!
Continued from preceding page
Traditionally, Wedding Cakes have been nice to look
at but nothing special to eat. Our Wedding Cakes put
an end to that!
Tantalize your guests with flavors such as
chocolate mousse, strawberry, kahlua,
chocolate charnbord torte, or one of our many
cheesecake flavors.
Our Wedding Cakes are made from the finest
chocolates, butter, fresh fruits and creams. To
enhance the subtleflavors, we frost your
selections with lightly sweetened fresh
whipping cream.
We extend an invitation to the bride
and groom to make an appointment
for a private wedding consultation and
compamentaTy sample tasting.
ti
.v O U R S
464-8170
Call Debi °14e
399-- 4148
Ceit:*.pe
e °
1 iv' 544-4500 1;1
* .
Berkley Flower Shop tb c e
3071 W. Twelve Mile
Since 1930
• Wedding Flowers
• Bar/Bat Mitzvah Themes
• Corporate Accounts Welcome
• Flowers/Balloons
• We work with you or your planner
• Free Consultations
Ceil Stocker
Larry Stocker
Sandi Stocker
• Custom Centerpieces •
• Flowers •
• Balloons •
• Invitations •
25% of f
• Homemade Candies •
• Party Planning •
Mack Pitt
AND HIS
ORCHESTRA
358-3642
Combo • Big Band
•
•
•
•
•
•
•
Shower
Executive
Anniversary
Sweet 16
Welcome
Thank Thu
weddi ng
• Powder Room
Baskets
• Shiva
• Get Veil
•
•
•
•
•
Birthday
Hotel Hostess
Bar/Bat Alitzvalts
College Survival
Gr.•cluation
FINALLY A
WEDDING CAKE
THAT TASTES
EVEN BETTER
THAN IT LOOKS!!
MICHEL & SAM
18762 MIDDLEBELT
EXECUTIVE PASTRYCHEFS
(313) 476-6665
90
FRIDAY, MARCH 20, 1992
ming and religious life. Plus,
they want it spent at home,
where it is raised.
As national chairman, Joel
Tauber is likely to get his
ear tugged hundreds of
times by critics and com-
plainers. He is waiting.
"After saving Jewish lives,
there's nothing that comes
close to Jewish education,"
he said. "What we needed 50
years ago is not what we
need today."
The key, he said, is keep-
ing the dollars coming in
after Operation Exodus
ends. Bringing Soviet Jews
to Israel was a community
priority; soon, he said, it will
be time to spend some of that
money on American Jews.
"You're not only fund-rais-
ing, you're trying to raise
Jews," he said.
But Joel Tauber is not go-
ing to rock the boat. He
thinks Jews receive by giv-
ing to the community and
that tzedakah, or Jewish
charity, still counts.
"We've got to be more than
ourselves and our families,"
he said. "Life is about
touching others, helping
others."
For Mr. Tauber, that
theory extends not only to
his thinking about the Jew-
ish community, but about
the way he runs his life and
his business. In 1985, he en-
gineered a leveraged buy-out
of the former Key Interna-
tional Manufacturing Inc.
As part of the buy-out, he
created three separate divi-
sions —plastics, fasteners
and steel reprocessing and
had upper managers buy
into the companies. While
Mr. Tauber retains an inter-
est in the company, his co-
owners, who are also man-
agers, keep costs down and
profits up.
The Janurary 1991 issue of
Inc. named him Master En-
trepreneur runner-up in
their Entrepreneur of the
Year award. "His approach
has won him the loyalty of a
cadre of talented managers,
whom he credits with the
impressive growth of his
company," wrote Inc.
A friend, Detroit lawyer
David Page, said Mr. Tauber
wins the confidence of col-
leagues in business and
philanthropy with a direct,
convincing style.
"You feel that he is so
knowledgeable," he said.
"But fundamentally, you
know he cares."
Throw in a virtually bot-
tomlesS source of energy —
he travels, on average, three
days a week — and you have
someone who has won the
hearts of local and national
Jewish leaders.
Tauber has a virtually endless
supply of energy, juggling the
needs of family, business and
community.
"He made it in life by
working hard," said Marvin
Lender, the outgoing UJA
national chairman. "He
cares a lot about the Jewish
people and he cares a lot
about Israel. But most im-
p ort ant , he has good
values."
"He does things with a
style that does not create
chaos around him," said
lifelong friend David
Hermelin. "It's a great
leadership feature."
Former UJA national
chairman Marty Stein said
Mr. Tauber is suited for the
job, which he said demands a
wellspring of energy and
devotion.
"You really are the repre-
sentative for the organiza-
tion. You develop the
character of UJA for a two-
year period," he said.
"Joel's a very issue-
oriented guy. I think he'll be
a great chairman." ❑
LOCAL NEWS
r-i
YAD Hears
Richard Lobenthal
Lobenthal,
Richard
Michigan director of the Anti-
Defamation League of B'nai
B'rith, will discuss "Political
Extremism: Is It the Corning
Shift in American Politics?"
at the third program of the
Jewish Federation Young
Adult Division Political
Awareness Series, 7:30 p.m.
March 26 at Adat Shalom
Synagogue.
A consultant in human
relations and social problems
to several government agen-
cies, Mr. Lobenthal taught
sociology at the University of
Michigan, Wayne State
University and the Universi-
ty of Detroit.
There is a charge for the
event. For details call Rick
Krosnick, 642-4260.