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November 22, 1991 - Image 98

Resource type:
Text
Publication:
The Detroit Jewish News, 1991-11-22

Disclaimer: Computer generated plain text may have errors. Read more about this.

KROGER CARES!

I

Please Tell Us What You Think

q 8k( to
41- 1.3

At the Kroger Co., your satisfaction with our selection, quality and price is
essential. To better understand your needs, we have developed the following
questionnaire. Please answer each question and return this form to any
address listed on coupon below.

1. How would you rate the quality of our Kosher dairy products?
Don't Know
Poor
Fair
Good
Very Good
Excellent

16. Are you aware that Kroger now offers fish and deli trays?

no

yes

2. How would you rate the selection of our Kosher dairy products?
Don't Know
Poor
Fair
Good
Very Good
Excellent

17. How would you rate the selection of holiday food items Kroger offers?
Don't Know
Poor
Fair
Good
Very Good
Excellent

3. Please list any Kosher dairy products that we currently don't carry that you
would like to see in Kroger supermarkets.

18. How often do you typically shop at Kroger?

once a week

less than once a week

E 4 times a week or more

2-3 times per week

19. How often do you typically shop at Kroger for Kosher items?

4. How would you rate the quality of our Kosher meat products?
Don't Know
Poor
Fair
Good
Very Good
Excellent

less than once a week

once a week

2-3 times a week

4 times a week

20. Compared to 12 months ago, are you shopping more, less, or about the
same at Kroger for Kosher items?

5. How would you rate the selection of our Kosher meat products?
Don't Know
Poor
Fair
Good
Very Good
Excellent

less

more

21. Compared to 12 months ago, do you find the Kroger advertisements in the
Jewish News to be more informative, less informative or about the same?

6. How would you rate the service provided by our meat staff?
Don't Know
Poor
Fair
Good
Very Good
Excellent

less

more

7. Please list any Kosher meat products we currently don't carry that you
would like to see in Kroger supermarkets.

don't know

about the same

22. From time to time, Kroger will advertise items that are often associated with
a particular Jewish holiday. For the holidays of Passover, Rosh Hashanah
and Yom Kippur, were Kroger advertisements in the Jewish News
generally sensitive to that Jewish holiday?

Insensitive

Sensitive

Holiday

8. How would you rate the quality of our deli products?
Poor
Fair
Good
Very Good
Excellent

don't know

about the same

Don't Know

Yom Kippur

Don't Know

Rosh Hashanah

Passover

9. How would you rate the selection of our deli products?
Poor
Fair
Good
Very Good
Excellent

23. In a typical week, approximately how much do you spend on the purchase
of items from a supermarket? (Please check appropriate box)

Don't Know

$100 - $149

$50 - $99

less than $50

10. Please list any deli products that we currently do not carry that you would
like to see in Kroger supermarkets.

Don't know

$150 - or more

24. Are you aware that Kroger offers Kroger Kosher private label products?

Yes

No

25. What Kroger locations do you shop?

11. How would you rate the service provided by our deli staff?
Don't Know
Poor
Fair
Good
Very Good
Excellent

TAKE THIS SURVEY TO A
KROGER LISTED ON
THE COUPON
FOR A...

12. How would you rate the quality of our Kosher grocery products?
Don't Know
Poor
Fair
Good
Very Good
Excellent

13. How would you rate the selection of our Kosher grocery products?
Don't Know
Poor
Fair
Good
Very Good
Excellent

14. Please list any Kosher products we currently do not carry that you would
like to see in Kroger supermarkets.

CHANUKA CANDLES

EN =I

425

FREE

I

stayed the same,

declined.

Limit 1 Box Free When Survey Is Returned To
One Of The Following Kroger Locations

- ROWDIES POUR CHANUKA

WE APPRECIATE YOUR PATRONAGE

98 FRIDAY, NOVEMBER 22, 1991

44-Count Box Of

CHANUKA CANDLES

15. During The last year, would you say the availability of Kosher products

has improved

NEI

mi.




4395 Orchard Lake Road
WEST BLOOMFIELD • 626.0022

I

• 4099 Telegraph Road
BLOOMFIELD HILLS • 647.2204

This Offer Expires Thursday, November 28, 1991

• 1 9 8 5 5 12 Mile Road
SOUTHFIELD • 559.9829

• 3 7 5 5 0 12 Mile Road
FARMINGTON HILLS • 489-3170

• 3 3 3 0 0 14 Mile Road
WEST BLOOMFIELD - 737.7280

• 3675 W. Maple Road
BIRMINGHAM • 647.4976

• 725 E. Maple
BIRMINGHAM 646.2420

• 2 5 7 8 0 Middlebelt Road
FARMINGTON - 471-4444
IIMMIMINIM=11111••

I

1

I

I



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