BUSINESS
ENGLISH YIDDISH NIGHT
AT BOOK FAIR
Starring
JOEY RUSSELL,
COMEDIAN...
Joey is one of the present-day greats of
modern humor. An acknowledged
master of today's comedy and songs,
he taps a virtually inexhaustible stock
of classical jokes and up-to-the-minute
situations. But Joey's greatness is not
in his repertoire of wit, it lies in his uni-
que realism: Joey is not a story-teller
— he is the living character in his
stories. That's why an evening with Joey
Russell is not merely a series of laughs,
it's a rich experience that you share
with a warm and witty personality.
Saturday, November 16, 1991
8:00 p.m.
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Maple/Drake Bldg.
Admission: $10.00
Seniors/Students $7.50
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/Of
Soviet Immigrants
Staff Israeli Factory
NECHEMIA MEYERS
Special to The Jewish News
.r
he first Israeli factory
staffed almost entirely
by Soviet immigrants
has a very romantic name,
ATEZA, the Hebrew acronym
for Herzl's famous phrase: "If
you will it, your dream will
come true."
ATEZA, which assembles
electronic components for the
neighboring North Hills
Company in Yokneam, near
Haifa, is the joint dream-
come-true of North Hills boss
David Sinigaglia and two
newly arrived electrical
engineers from Soviet
Azerbedjian, 37-year-old
Mark Glickman and 33-year-
old Victor Grinberg.
Their partnership devel-
oped because Mr. Sinigaglia
was looking for a way to help
immigrants, while Mr. Glick-
man and Mr. Grinberg were
looking for jobs. When they
met just over a year ago, Mr.
Sinigaglia said to the two
engineers that he would supp-
ly them with subcontracts
from North Hills if they could
get together a group of im-
migrants to manufacture the
parts needed by his company.
Finding space wasn't a pro-
blem. The Soltam arms fac-
tory, long the mainstay of
Yokneam's economy, had lost
many of its markets and clos-
ed down numerous produc-
tion lines, so there were plen-
ty of empty buldings in the
Soltam complex. But some
$150,000 was still required to
get the ball rolling, and that
came from four American and
British Jews, who were not in-
terested in profits but in pro-
viding jobs for immigrants
and, hopefully, in persuading
other investors to follow in
their footsteps.
As it turns out, they may
make a profit anyway, as
ATEZA is already doing very
well, thanks primarily to
the extraordinary dedication
of its staff. That dedica-
tion is evident from the mo-
ment you walk into the plant:
there is no chitchat; every-
one is busily assembling the
tiny electronic elements that
will eventually become part of
the computer communica-
tions equipment that is
manufactured by North Hills
and exported to countries
around the world.
All the 35 employees of
ATEZA, with the exception of
Mr. Glickman and Mr. Grin-
berg, are new to the elec-
tronics field, having previous-
ly been musicians and history
teachers, mathematicians
and physicists. While they
would certainly have prefer-
red to continue in their
chosen fields, they knew that
the only alternative to a pro-
duction line job was no job at
all.
Many other residents of
Yokneam, where unemploy-
ment tops 15 percent, would
like to join the staff, and, as
things look now, some may
soon be able to do so. Several
additional firms have express-
ed interest in awarding con-
tracts to ATEZA, and so funds
are being sought to expand
the plant.
No one is more pleased at
this situation than Frank
Colb, a former Cleveland at-
Their partnership
developed because
one man was
looking for a way
to help
immigrants.
torney now living in Netanya,
who was instrumental in rais-
ing the initial $150,000 for
ATEZA and serves as chair-
man of its board. He doesn't
plan to remain chairman for
too long because, if all goes
well, the firm's managers and
employees will eventually
become its owners as well.
Mr. Colb admits that what
has been done in Yokneam is
just a drop in the bucket
where immigrant absorption
is concerned. "Yet," he adds,
"a lot more could be achieved
if people were to create a host
of ATEZA's instead of twiddl-
ing their thumbs while they
waited for others to provide
grandiose solutions to absorp-
tion problems." ❑
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Economic Forum
Holds Luncheon
The Jewish Federation's
Economic Forum luncheon
will feature Keith Crain,
publisher of Crain's Detroit
Business and editor of Detroit
Monthly, 12:30 p.m. Nov. 18 at
the Radisson Plaza in
Southfield.
As vice chairman of Crain
Communication, which has
specialized in business
publications for 75 years, Mr.
Crain is responsible for the
editorial direction of many of
the company's 25 consumer,
trade and business
publications.
In addition, he is on the ex-
ecutive boards of the Center
for Creative Studies, College
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