Complete Auto Repair a Foreign & Domestic JAMES D. BESSER Washington Correspondent T he Palestinians scored highest; Israel did very well and Syria was a failure in the battle for image and public relations at the Madrid conference, according to several experts. "The Palestinians probably advanced their cause more than anybody — in part be- cause they had the furthest to go," said Stuart Eizenstat, an adviser to the president in the Carter administra- tion. "Before, they were viewed mostly as gun sling- ing terrorists, and identified with Yassir Arafat and all that he represents. Sudden- ly, the American people saw Palestinians in suits and ties, who were negotiating in moderation." The Palestinians, more than any other party to the complex round of negotia- tions, were able to suggest to the worldwide audience that they were ready for serious negotiations, without preconditions. Israel's public relations effort was praised by Howard J. Rubenstein, who directs a major public rela- tions firm in New York. He said that for the first time Israel conveyed a sense that compromise was possible. "They didn't give up any territory — but they gave the feeling there could be recognition for a peace. They're acting much more professional." He praised Deputy Foreign Minister Benjamin Netanyahu, a top Israeli negotiator and one of the media stars of the Madrid conference, for being articulate and flexible. "And it was very impor- tant that Prime Minister Shamir showed that he could bend and come to the table and shake hands," he said. "That was a very important image for people in this country." Mr. Rubenstein noted that Israel "blew" its public rela- tions advantages after the Gulf War, during which it appeared heroic to most Americans. "That dissipated very quickly, and then Israel was viewed as a major stumbling block to peace." 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