• BUSINESS Natural Businessman Continued from preceding page. Whether you're outfitting your own home or a whole subdivision you'll find plumbing, hardware and electrical supplies. Robert Sternberg with some of his homeopathic medicines. diluted and converted to a liquid or tablet and then produced in several strengths. A homeopathic physician recommends a remedy after considering the individual's condition as a whole, not based solely on his ailment. Mr. Sternberg said he first became interested in homeopathy while a student at the Wayne State Univer- sity pharmacy school. There, he enrolled in a course where he studied plant, animal and vegetable pro- ducts produced in the human body. After graduation he open- ed his own pharmacy, selling traditional medicines. But seven years ago he stumbled across an article that renew- ed his interest in homeopathy. 106- KOHLER • DELTA • MOEN • ARTISTIC BRASS • KWIKSET • FRANKLIN BRASS • SCHLAGE • BROAN - 1pr- 2800 W. 11 Mile Berkley, MI 48072 Rd. (313) 548 5656 B I IOU A Division of Management Specialties - Between Greenfield and Coolidge Car Care Specials C( Dial Dow with a ( DOWN QUILT $20 OFF Complete Car Cleaning $10 OFF Interior Shampoo or Hand Wax Job (Expires 11/30/91 (Expires 11/30/91) • Gift Certificates • Free Pick-Up & Delivery • Call For Details 349-5163 - Steve's Complete Car Cleaning A Division of Steve's Power Wash, located in Novi • • • • • Eye Examinations Ultimate Eyewear Custom Contact Lenses Dr. M. Gottesman • Dr. M. Weishaus Applegate Square Northwestern Hwy. (between 12 & 13 Mile Road) 48 FRIDAY, OCTOBER 4, 1991 Optometrists Call 358-2920 AUTUMN SALE White Goose Down Quilts and Bed Pillows "FACTORY TO YOU SAVINGS" - Down Quilts Cleaned • Donn & Feather Quilts & Pillows Remade • Quilt Covers Roar Fabric or our Fabric) TRAURIG'S QUILT& PILLOW SHOT nm 541-2650 atrard Man.-Fri P..30-5. Sat 10-1:00 4 , COATS UNLIMITED Sterling Heights Sterling Place 37680 Van Dyke of 161/2 Mile 939-0700 Oak Pork Lincoln Center, Greenfield of 101/2 Mile 968-2060 West Bloomfield Orchard Mall, Orchard Lake at Maple (15 Mile) • 855-9955 The article was by a Penn- sylvania pharmacist who wrote of a customer suffer- ing from severe migraine headaches. The pharmacist recommended arnica mon- tana, a homeopathic remedy. Fifteen minutes after taking the pills, the man's headache disappeared. Curious, Mr. Sternberg or- dered homeopathic medi- cines to sell at his own pharmacy. At first, he had few customers. That didn't last long. Soon, Mr. Stern- berg found himself selling remedies not only to Detroiters, but to residents of Grand Rapids, Toledo and Windsor. This convinced Mr. Stern- berg to give the mail-order homeopathic business a try. So far, it has proved finan- cially viable, he said, though the still-young company has yet to see massive profits. Consequently, Barry Sternberg has worked only part-time at the business to date. "We're getting a nice return on our investments," Robert Sternberg said. "But we're reinvesting most of that. I expect that in two years we'll be earning enough so we can both do this full time." Mr. Sternberg, who pur- chases most of his homeopathic remedies from France, said he meets many of his customers by giving lectures to "study groups," where patrons learn the basics of homeopathy. In southwest Michigan such groups can attract literally hundreds, he said. Mr. Sternberg estimates he acquires between 150 and 300 new customers every month. Mr. Sternberg stressed that homeopathic medicines are not the only answer to Dr. Hahnemann found that while use of ipecac in large doses results in vomiting, in small portions the substance cures nausea. physical ailments. "These are not drugs; they're remedies," he said. "And homeopathy is not the final answer in medicine, it never has been." But homeopathic medi- cines are cheaper than tradi- tional medicines (a bottle of Motrin costs about $7.70, while a similar homeopathic remedy, arnica, is $3.95 for 100 tablets). They have vir- tually no adverse reactions, and are safe for children and pregnant women when ap- proved by a physician. And in many cases, homeopathic remedies have proven to be remarkable cures, he said. "I have a bad back, which I threw out six months ago," Mr. Sternberg said. "So I took two remedies, and by the end of the day I was up and about with no prob- lems."