LOCAL NEWS the right • ATTITUDE • TIME 'PLACE • PRICE SAVE „p 66% LARGE SELECTION OF 20% OFF *90 DAYS SAME AS CASH *Eff. 10-91, subject to credit approval Layaway Available Major Credit Cards Accepted Bricker-Tunis Furs E urop a FUR 8c LEATHER All Furs Labeled To Show Country Of Origin The metro area's largest selection of watches, bands and batteries! For the area's largest selection of watches. Keeping Detroiters right on time since 1927 SOUTHFIELD: (Southfield & 12 Mile) 552-0080 PO NTIAC: (Voorheis & Telegraph) 333-2263 FARMINGTON HILLS: (Orchard Lk. & 13 Mile) 851-0440 Full service watch and jewelry repair. WATCH BANDS MT. CLEMENS: (Canal & Garfield) 263-7700 MADISON HEIGHTS: (12 Mile & Dequindre) 541-0808 Orchard Mall . . . the place to go Gemini Travel . . . the way to go WEST BLOOMFIELD • MICHIGAN Orchard Lake Road • North of Maple 22 FRIDAY, SEPTEMBER 13, 1991 am Fishman was always looking for creative ways to make money. When she heard a radio newscast in March about a 2-year-old child who knew to call 911 when her mother was injured, Mrs. Fishman knew she had a winner. "I called my mother up from the car phone and said, `Listen, I've got this great idea. A phone book for chil- dren with pictures,' " Mrs. Fishman said. "The radio newscast had talked about ways to teach children to identify with pic- tures. And I have a 31/2-year-old who does associ- ate pictures and symbols- with names — he knows McDonald's but he can't read yet. So it was a natural," Mrs. Fishman said. Her phone book, ap- propriately named My Very Own Phone Book, has only been in stores for about a month. However, each loca- tion, including It's The Gifts, Marmel and BookPeople, has sold out and reordered. Spiral bound and colorful, My Very Own Phone Book contains 15 pages with spaces to attach photos and to fill in names and phone numbers. "My Friend" is at the top of each page with a telephone receiver running down the side. Through a hole in the cover, the child's own picture can be seen. And after an introduction by Mrs. Fishman, the first page has 911 in large red numbers. The final copy of My Very Own Phone Book is remarkably similar to Mrs. Fishman's original mock-up idea. And because it was such a simple concept, copyrighting was at the top of Mrs. Fishman's agenda. "I was -so scared someone would steal my idea. But after getting started I real- ized no one would want to take on a project this size," Mrs. Fishman said. Although many hours were spent with printers, publishers and an artist, Mrs. Fishman's admits her phone book is a labor of love. "I take it personally if people don't like the book. It's like telling me they don't like my child," Mrs. Fishman said. However, that has not been a problem yet. Every- p OUR 1991 LEATHER LINE IS NOW IN STOCK 855-9200 LESLEY PEARL Jewish News Intern SAMPLE FURS & LEATHERS AT COST and BELOW COST! 6335 Orchard Lake Rd., Orchard Mall, West Bloomfield Mon.-Sat. 10 to 6 Thurs. 10 to 8 Phone Book Created With Children In Mind one from grandmothers to a Southfield 911 dispatcher has called Mrs. Fishman to say her idea is great or just to say thanks for providing a much needed service. My Very Own Phone Book was created under the name of Just Mom & Me Inc. Mrs. Fishman's mother, Adelle Rosen, is a partner in the project. But the company name was created with the idea of a learning tool that parents and children can share and do together. "I think children are smarter than most people think. They just need the tools to communicate," Mrs. Fishman said. ❑ Charlotte Tessler Seminary Speakers At Adat Shalom The Jewish Theological Seminary, the United Synagogue of America, Michigan Region, and the Conservative Rabbis of Metropolitan Detroit will pre- sent "Sunday at the Seminary . . . In Detroit" 9:30 a.m.-12:15 p.m. Oct. 27 at Adat Shalom Synagogue. Three Seminary lecturers will speak on current Jewish issues. Charlotte Tessler, a member of the board of direc- tors of Congregation Beth Abraham Hillel Moses, will repeat her chairmanship of this one-day learning session. Mrs. Tessler has had a long- time commitment to the Hillel Day School and is a board member of Women's Division Jewish Welfare Federation and JARC ex- ecutive committee. For information, call the Seminary Detroit office, 559-9112; or the United Synagogue office, 855-5950.