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September 07, 1991 - Image 60

Resource type:
Text
Publication:
The Detroit Jewish News, 1991-09-07

Disclaimer: Computer generated plain text may have errors. Read more about this.

Pet Gifts

YOU'VE LOVED
OUR JEWELRY !
NOW CHECK OUT
OUR
CLOTHES!!

An incredible collection of fashion jewelry,
accessories . . . and !now CLOTHES

CIEC

6899 Orchard Lake Rd. • West Bloomfield •






Zit"

855-5580

Open - Tuesday thru Sunday
Evening Appointments Available!

20% Off any service for first
time Clients only! 3 Referrals entitles
you to One complimentary Haircut or
20% Off any Chemical service!

A FULL SERVICE SALON SPECIALIZING IN BRIDAL PARTIES

RHODA

Clothing & Accessories

US...and will have all the Artsy
Clothing as before, including her Own Designs! Announcing!!!
"The Fall Clothing Has Arrived!"

(Formerly of Crazy Lady) is NOW with

/3/15 02C1dAr21) L4 2)
\\/..:)_5f 5LOOMFIELP VI . 48322
(fZ051\:3 NF,3T PLA7A)

58 STYLE.

there is a market for upscale pet prod-
ucts because of how people feel
about their animals.
"They're surrogate children," she
says. "They offer companionship and
support, and most importantly, they
are not critical of us."
Even the dog that has everything —
a custom $10,000 dog house with air
conditioning and heat, a red sequined
cape, a life preserver for boating trips
(all currently available pet products)
— knows that diamonds are a pooch's
best friend. Well, if not diamonds, at
least crystal.
About four years ago, Houston
jewelry designer Liza Lee's career
went to the dogs. Literally.
Ms. Lee, who then owned jewelry
stores in Houston, Texas, and Beverly
Hills, Calif., founded Pet Concepts,
which makes jewelry for dapper dogs,

The Troy-based
Entertainment
Publications, Inc., which
has also published books
of entertainment coupons,
entered into the pet
market after their
telemarketing research
revealed that interest in
pets was on the rise.

after customers began asking her to
make replicas of their jewelry for their
animals.
"A dog is a reflection of his owner,"
says Ms. Lee, who once designed a
$5,000 gold and diamond heart
pendant for a dog. "Pet owners like
their dogs to have something nice."
Ms. Lee's Puttin' On The Pooch
jewelry line includes Doggie Dangles
(pendants and necklaces) with match-
ing bracelets, Bowser Bow hair orna-
ments, collar charms (including a Star
of David and a cross), and jeweled Pet
Protectors — tags with the pet's name
and phone number surrounded by
crystal stones that resemble dia-
monds, emeralds, rubies and
sapphires. Prices range from $5 to
$25.
The Feline Folly line for Pet

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