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September 06, 1991 - Image 97

Resource type:
Text
Publication:
The Detroit Jewish News, 1991-09-06

Disclaimer: Computer generated plain text may have errors. Read more about this.

The firm plants the fruit on
its own land, or on leased
land, cultivates it, harvests,
processes, packs and exports
it in a completely lateral
operation (though it sells, as
required by law, through the
Israeli Citrus Marketing
Board). This kind of all-
encompassing operation gives
us flexibility," Mr. Geva
states. "We are the only com-
pany in Israel to do this."

In all, Yakhin controls 19
percent of Israel's citrus pro-
duction and processing
capacity, owns more than
2,500 acres of groves and has
contracts to supervise and
cultivate another 17,500
acres. An unusual feature of
Yakhin's operations is that
many investors from all over
the world have been permit-
ted to buy small sections of
groves, for which Yakhin acts
as trustee. Profits are paid
when and if they accrue. A
part of the harvest is sold as
fresh fruit, including Yakhin's
scheme of home delivered gift
boxes to Europe.
But citrus fruit yields more
than just fresh fruit, as
Yakhin has discovered. The
firm squeezed 175,000 tons of
citrus over the past season
and produced both consumer
and industrial products.
Yakhin employs 750
workers and many more dur-
ing harvesting, a substantial
number of whom are new im-
migrants from the Soviet
Union:
Though citrus is the most
important product, Yakhin
also markets other types of
fresh, tinned and bottled
goods. The firm farms avoca-
do and persimmon (Sharon
fruit), owns olive groves and
produces a variety of tinned
goods, including corn kernels,
peas, tomato paste and juice
and grapefruit sections.
But over the last decade or
so, tinned foods have acquired
a somewhat old-fashioned
association, as consumers
turn more to frozen foods. In
Israel, the image of tinned
foods is even more pro-
blematic because so much of
it is eaten in the army, where
it has a non-gourmet, to say
the least, reputation. "We're
trying hard to change the im-
age of canned foods," says Mr.
Geva. And to this end the
firm recently ran a contest to
find a new name for canned
foods, traditionally known as
"shimurim" or "preserved
foods" in Hebrew. The winner
was "kufsanim," which is an
adaptation of the word for
"container" and has a more
modern feel.
Says Mr. Geva, "I believe
that a company like ours has
excellent prospects. ❑

Best wishes for a
happy, healthy
New Year.

Best wishes for a
happy, healthy
New Year.

Best wishes for a
happy, healthy
New Year.

Best wishes for a
happy, healthy
New Year.

ESTHER SEGAL

GERRIE & MIKE SPALTER
DR. MYRON SPALTER

JOSEPH & ROSE BERLINBERG

MAE D. BERRIS

Best wishes for a
happy, healthy
New Year.

Best wishes for a
happy, healthy
New Year.

ZEE & RAY BERNSTEIN

MONIA BORDOLEY

12.11D11 r\11\7 mcn

1111D11 i11W3 rut13`2

to all
our friends
and relatives.

to all
our friends
and relatives.

JACK & BELLE EPSTEIN

MILT & DEE FISHMAN

We wish our family and friends a
very healthy, happy and prosperous
New Year

SAREE, STEVE, SCOTT & BRADLEY HANTLER

May the coming

May the coming

I wish my family and friends a
very healthy, happy and prosperous
New Year

year be filled

year be filled

MRS. EDITH GLADSTONE

with health and

with health and

happiness for

happiness for

We wish our family and friends a
very healthy, happy and prosperous
New Year

all our family

all our family

and friends.

and friends.

LIZ & LOU FREEMAN

MARILYN &
BARRY GOODMAN

To All Our
Relatives
and Friends,
Our wish for a
year filled with
happiness,
health and prosperity.

ADELE & EARL FRIEDMAN

To All Our
Relatives
and Friends,
Our wish for a
year filled with
happiness,
health and prosperity.

NORMAN & KATHY STRICOF

MEYER & FANNY STERN
DR. BERNARD H. STERN & FAMILY

Bal Harbour, FL

May the New Year Bring
To All Our Friends
and Family — Health,
Joy, Prosperity
and Everything
Good in Life.

LEE & FRED LEVEY
POLLY, RICHARD, BRUCE, VICKIE, NEAL
ASHLEY, JAIME
MARK, MASON

May the coming year be
one filled with health,
happiness and
prosperity for all our
friends and family.

HENRY & MALA DORFMAN

THE DETROIT JEWISH NEWS

97

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