nobody really likes paying in-
come tax, however necessary
it may be.
Consequently, rival fund-
raising organizations flour-
ished at Keren Harysod's ex-
pense, because donations
could be earmarked for
specific projects rather than
disappearing anonymously
into a massive fund. More-
over, in many countries where
Keren Hayesod is active, as
much as half of the income
raised remains in that coun-
try for Jewish cultural and
educational facilities. This
deters donors who want all
their money to go to Israel.
These problems were part-
ly overcome during the 1980s
by devising programs by
which contributors could
specify where their donations
would go. Nowhere was this
more successful than with
Project Renewal, where Dias-
pora communities adopted
disadvantaged Israeli com-
munities. Not only did this
help to improve the standard
of living in poorer neighbor-
hoods in Israel, but it also
strengthened Isarel-Diaspora
relations.
The current wave of new
immigrants is a severe test
for Keren Hayesod's fund-
raising abilities. With an
estimated 200,000 newcomers
arriving in Israel this year,
Keren Hayesod's donors
around the world are being
asked to double their regular
annual contributions from
$70 million to $140 million.
It is true that Diaspora
Jewry has rallied around
Israel in previous times of
need, especially during the
Six Day War in 1967 and the
Yom Kippur War in 1973, but
during the controversial war
in Lebanon, fund-raising fell
flat. Whether Israel will con-
tinue to receive unquestion-
ing financial support from
Diaspora Jewry is uncertain,
even on a consensus issue like
the immigration and absorp-
tion of Soviet Jews.
In addition, growing af-
fluence in Israel itself makes
Diaspora Jewry more reluc-
tant to make financial sacri-
fices. Declining Jewish aware-
ness also has an adverse effect
on fund-raising.
But according to Keren
Hayesod fund-raisers, con-
tributions are surpassing all
expectations. Phil Granovsky,
chairman of Keren Hayesod
— United Israel Appeal in
Canada, reported that dona-
tions pledged are above and
beyond their target figure.
Keren Hayesod at 70, it
would seem, is alive and well
and enjoying a new lease on
life. ❑
WZPS
EVERY YEAR, A NURSE IN NEW YORK
FINDS THE TIME TO CARE
FOR OVER 76,000,000 PEOPLE
nurse who just keeps on giving.
She works as
an independent medical consultant. She
lectures on a variety of clinical subjects
to experienced nurses nationwide. She's
even travelled abroad as an invited dele-
gate by China's medical association.
So where does Jo Stecher—who's
also a full-time nurse at a New York City
hospital—get the energy to volunteer free
time to City of Hope, a renowned medical
and research center in California?
From her heart.
Because while Jo remains en-
couraged by our increasing number
of medical breakthroughs in the fight
against cancer, she's alarmed by an-
other growing number: over 76 million
Americans will be diagnosed with
cancer during their lifetime.
So today, Jo serves as president
of A Sante East: a City of Hope chap-
ter comprised exclusively of young
professionals.
Together, they host numerous
fund-raising events and raise thou-
sands of dollars. Donations that
support our national medical center in its
care and treatment of cancer patients, and
fund extensive research efforts to find cures
for life-threatening diseases.
More and more people are
choosing to give us their time to
help those whose time is running
out. Please join them. Call
1-800-835-5504.
With everything in your busy
schedule, it just may be the most
rewarding commitment you make.
Without your help,there is no Hope.
208 West 8th St., Dept. H, Los Angeles, CA 90014 1-800-835-5504
Photo: Rick Oyama
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THE DETROIT JEWISH NEWS
45