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April 26, 1991 - Image 60

Resource type:
Text
Publication:
The Detroit Jewish News, 1991-04-26

Disclaimer: Computer generated plain text may have errors. Read more about this.

Papa See

Early Dealer Demo

Continued from preceding page

CLEARANCE SALE!

YOUR CHOICE

SEDAN DeVILLE, ELDORADO OR BROUGHAM

12 to Choose From All At $24,900 + Tax
All Low Mileage and Backed by Factory 48 Month/$50,000
NEW CAR BUMPER TO BUMPER WARRANTY WITH $0 DEDUCTIBLE

OR SMARTLEASE A NEW
1991 SPRING SPECIAL EDITION ELDORADO

$474 00

"NO $ DOWN"
per month + tax

Gold kit, simulated convertible top,
leather interior, Bose radio, special cast
alum. wheels and birdseye maple wood
application. LOADED! Stk. #1338.

5 IN STOCK READY FOR IMMEDIATE DELIVERY

so DOWN

,-,('Fi)eamar

tioadside

A General Motors Family Since 1917
758-1800

5/MR71-EASE

"PRICE"

Isn't the only factor in a vehicle
purchase decision...but it sure helps!

THE BEST . . .

SELECTION, SALES
AND SERVICE

ONLY AT ACTION MOTORS

THIS THURSDAY, FRIDAY & SATURDAY ONLY!!
APRIL 25, 26 and 27

EVERY NEW

OLDSMOBILE

$itwo UNDER

UNDER

VOLVO

ALL 1990 AND 1991 - IN STOCK

Open Thur. 9-9, Fri. 9-6, Sat. 10-5 / Rebates up to $2,000

DON'T MISS IT!

*The invoice total includes factory hold back and advertising association
assessments and is not factory cost price to the dealer.

ACTION OLDSMOBILE•VOLVO

33850 PLYMOUTH RD., LIVONIA

OtheirT sh996 9

60

FRIDAY, APRIL 26, 1991

261.6900

became a $2-million-a-year
business and, says Robertson,
"What he was doing in the
1960s in terms of volume, I
don't think we could handle
today."
Brode's pools went into
backyards, hotels, motels and
schools in Michigan, Ohio
and Indiana.
Brode also introduced the
idea of swimming pools as
amenities to builders of
subdivisions, telling them it
would help them sell houses.
It sparked the growth of
subdivision clubhouses, with
community pools and tennis
courts.
Brode brought mass-
production techniques to the
pool business. "He'd have 10
jobs going at one time," says
Robertson. "He enjoyed
having a lot of good
subcontractors going for
him."
But Brode did everything,
recalls another cousin,
Harvey Brode. "He'd be out
there at the pool sites,
schlepping and hauling and
sweating," says Harvey
Brode. "Then he'd run home
in the evening, eat, shower
and go out and make sales
calls."
After selling Starlite, Brode
didn't forget his chief rival.
He hired Robertson to install
Franklin's pools and also got
Robertson the Knollwood
Country Club pool contract.
"From the . beginning, it
was obvious he was unique,"
says Dr. William Lippy, a
Cleveland-area otolaryngolo-
gist and a founder of the
Israel Tennis Centers, who
recruited Brode in 1977.

Most tennis club owners
don't want fund-raisers on
their premises, notes Dr.
Lippy, "but that first meeting
we had in Detroit, Seymour
made an announcement in
the club over the P.A. system:
`We're having a fund-raising
meeting and I want you all to
come. In five minutes, I'm
turning out the lights, so
please come.'
"He didn't care whether
they liked it or not," says Dr.
Lippy. He calls Brode "a
marvelous fund-raiser" who
"believes in what he's doing
and in putting in the time
and effort and getting others
to do the same."
Detroit is among ITC's per
capita leaders in contri-
butions, says Dr. Lippy. The
ITC annually raises $5
million in the United States
and $2 million elsewhere.
"People can see where their
money goes," says Brode,
pointing out that ITC's 10
centers today have 150
professional coaches teaching
tennis to 160,000 youngsters,

Jews and Arabs. ITC has
produced such world-class
players as Gilad Bloom and
Amos Mansdorf and has
boosted Israel to world-class
stature in junior tennis.
Brode becomes ITC's board
chairman next fall, after
three years as president.
Henry Brode, Seymour's
father, a Russian native who
loved nature, travel and
sports, passed these traits to
Seymour by sending him, as
a teen-ager, on solo buying
trips out of town for his
drygoods store and by taking
him to see Hank Greenberg.
Henry taught Seymour
ethics: don't keep salesmen
waiting, whether or not you
intend to buy; and if one
invites you to lunch, you pay
the bill. "Be a mentsh,"
Seymour was told.
While in high school, Brode
lettered in tennis and also
met Dee Matler. He left the

"I was locked up
12 hours a day,"
Brode recalls. "I
kept wondering
what could be
nicer than to be
outdoors?"

University of Michigan his
junior year to marry her.
He joined his father in
business — even J.L. Hud-
son's ordered Cub and Boy
Scout uniforms from Brode's
— but despite the good
relationship with his father
("We never had an argu-
ment," says Seymour), the
son didn't like retail.
"I was locked up 12 hoUrs
a day," Brode-recalls. "I kept
wondering what could be
nicer than to be outdoors?"
After his Starlite success,
Brode turned to tennis
centers when he and fellow
tennis buff Marshall Green-
span saw how crowded Mich-
igan's first indoor facility
was at Maple and Coolidge.
They couldn't get court times,
so decided to open their own
tennis club.
He, Greenspan, Minkin and
Bob Barnett of Pontiac
purchased the old Farmhouse
Restaurant on 10 acres on
Franklin Road. The huge
initial enrollment made the
partners double the number
of courts to eight before it
opened.
By 1970, with 20 tennis and
20 racquetball courts at
Franklin, the owners began
adding a club a year: the
Greater Lansing Tennis
Club, Square Lake, Centaur
and Wingfield Racquet Club
of Toronto.
When tennis sagged and

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