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Beginning April 10th, The JAX RAINCHECK!!
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Joe Slavik:
Ed Rose was "a simple guy
who worked hard."
JaK
"more than
just a car
wash"
11 Convenient Locations
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LOOK WHO'S TALKING...
$10,000. But when the
Depression hit, tradesmen
were making low wages,
too — 25 cents an hour to
build houses. So I guess he
did well."
In 1934, after the crea-
tion of the Federal Housing
Authority, Sanford Adler
started a mortgage com-
pany called First Mortgage
Corp.
Ed Rose invested in the
company, which later
became Advance Mor-
tgage.
"I sold it to him for
$105,000," says Mr. Adler,
who now is a developer in
Beverly Hills, Calif. "He
taught me everything."
"Ed made the business,"
Max Rosenfeld adds. "He
had a no-nonsense, no-
thrills philosophy and the
boys honed in on it."
Ed Rose's son, Irving, ran
Advance Mortgage for
many years until its sale in
1970 for $30 million to
Citicorp. Later, the family
purchased Fidelity Bank,
of which Leslie Rose is
president. Sheldon Rose
serves as president and
chief executive officer of the
construction company.
Irving since has joined
the day-to-day operations
of the building company.
(All business decisions are
made with input of the
family, who sit on the
board of directors.)
Sheldon's son, Warren
Rose, is the only third-
generation family member
to work in the business.
Ed and Lillian weren't
too social, and they didn't
frequent parties or political
and charity functions. Ed
Rose played golf and
squash. He and his wife
were not religious, though
Ed was a founding member
of Temple Israel.
Ed Rose was critical of
the government, and he
sometimes referred to bu-
reaucrats as communists.
Although he lived a
modest lifestyle and didn't
spend freely, Ed Rose
readily gave to charity.
In 1979, Ed Rose donated
$500,000 for construction
of a high school in Ofakim,
Israel. In 1985, he gave
$100,000 to build a library
in Detroit's project renewal
sister city of Ramie, Israel.
He also paid for construc-
tion of a senior center in
Israel.
When he died, Ed Rose
left an undisclosed amount
of money in an endowment
entrusted to his sons to do-
nate to worthy causes.
These funds were used to
pay for a freedom flight for
Soviet Jews to emigrate to
Israel. ❑
"The Jewish National
Fund has been entrusted
with a most important
asset of the people of
Israel: the national land.
Every piece of earth,
every rock, every dunam
is close to us and in need
of being transformed
into a home in order to
receive the gathering of
the exiles which is taking
place before our eyes."
Yitzhak Shamir
Prime Minister,
State of Israel
...ABOUT THE JEWISH NATIONAL FUND
AT THE JNF WORLD LEADERSHIP CONFERENCE, DECEMBER 1990,
ISRAELI LEADERS ENTHUSIASTICALLY ENDORSED
JNF'S OPERATION PROMISED LAND CAMPAIGN.
THE CAMPAIGN'S GOAL:
TO PREPARE LAND FOR 70,000 HOUSING SITES IN 55 LOCATIONS FOR
THE THOUSANDS OF SOVIET JEWS ARRIVING IN ISRAEL.
JNF'S LAND DEVELOPMENT EFFORTS WERE NEVER MORE URGENT —
AND YOUR SUPPORT \VAS NEVER MORE CRUCIAL.
PERATION
PROMISED
LAND
THE JEWISH NATIONAL FUND
JNF
18877 W. Ten Mile Rd.
Southfield, MI 48075
(313) 557-6644
Jewish National Fund is the land.
Help us fulfill the promise!
THE DETROIT JEWISH NEWS
25