■ BY CAROL SORGEN

EXECUTIVE BRIEFS

Certain watches set a man apart from the conimcmplace.
They're worn as much for prestige as for practicality.

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f diamonds are a girl's best
friend, what's a man's? For
many, the answer is a wrist-
watch. But not just a run-of-the-
mill wristwatch designed to keep
accurate time. Rather, a wristwatch
designed to let the wearer — and the
rest of the world — know that quality
and luxury matter. And matter in a
very expensive way.
Why would a man want to spend
five, ten, twenty, fifty or even a
hundred thousand dollars for a
watch?
Men buy these watches to make a
statement. If your only purpose in
buying a watch is to tell time, then a
Timex will do just fine. If history and
tradition and dedication mean
something to you, then you want a
luxury watch.
Expensive watches sell better
among men than women, jewelers
say, alluding to the fact that women
have other kinds of jewelry they can
wear in which to show their wealth
and status. Men, especially those who
work in industries and professions
where a conservative dress code
applies, tend to limit their jewelry to
wedding bands and watches. Thus, for
a man who wants to make a

All watches available at
Jules R. Schubot jewellers.
For dress, the 18K gold
square-faced Piaget "Polo"
has 242 diamonds, totaling
over 7 carats, $70,000. The
round-faced Ebel "Beluga"
has pave diamonds,
$76,600. Stylist: Vickie Dawson.

■ PHOTOS BY GLENN TRIEST

14 STYLE