I IN BRIEF I Pro-Israel Mutual Fund Is Launched JACOB WIRTHCHAFTER Special to The Jewish News I CPA Bernard Leibtag said he has a bias against self- help books because a lay person might miss some- thing that he doesn't realize applies to him. In addition, the guides tend to deal only with federal taxes. "It's almost the equivalent of some pop psychology books," said Mr. Leibtag. "They have some good ideas. But you really need an ex- pert." The authors don't claim their books are substitutes for accountants or tax lawyers. In fact, nearly all contain a caveat. "The publisher and author are not engaged in rendering legal, accounting, or other professional services to any reader," reads Consumer Reports Books Guide to In- come Tax Preparation. "If you have specific accoun- ting, legal or tax problems, you should consult a profes- sional adviser." But despite the complexity of taxes, men and women continue to do their own returns. And others use the guides to become a more educated taxpayer. "People who go to an ac- countant or a lawyer are crazy if they feel they don't need to know about their taxes," said Mr. McCormal- ly, tax editor of Washington- based Changing Times magazine. "To some people, the books are insurance," said Mr. Eiss of the New York-based J.K. Lasser Institute. "It can help them talk intelligently with their tax preparer." The books offer glossaries and encyclopedias, instruc- tions on how to read tax in- structions and even guar- antees. Robert S. Holzman's Com- plete Book of Tax Deductions contains nearly 5,000 deduc- tions arranged in alpha- betical order. Footnotes list IRS rules and regulations, tax code provisions and court decisions explaining why each deduction is allowable. "But it won't give you the line on the form where you can take the deduction," said Mr. Holzman, a graduate level taxation and accounting professor for 30 years. And as a marketing tool, at least two books offer guarantees. In the lower right corner of the large size, 500-page H&R Block 1991 Income Tax Guide is a guarantee coupon valid through April 15. If a taxpayer gives up on doing it himself, the coupon allows the price of the book to be "applied toward tax prepa- ration services at par- ticipating H&R Block Tax Offices." A stronger guarantee is on the cover of Julian Block's Year-Round Tax Strategies For The $40,000-Plus Household. Through June 30, 1992, Prima Publishing of Rocklin, Calif., offers a money back guarantee "if after using this guide you don't feel that you have received information worth at least 50 TIMES the cost of this book." "The 1990 edition had one as well," said Mr. Block, a tax attorney in Larchmont, N.Y., who writes a syn- dicated tax column. "Only a handful have asked for their money back." Mr. Block's book also focuses on some very modern tax problems such as dependency exemptions for live-in lovers, the travel ex- penses of married couples working in different cities, the charitable contributions of volunteer workers and the deductibility of cosmetic plastic surgery. At least two other prepara- tion books — by Consumer Reports and J.K. Lasser — offer free supplements to up- date taxpayers on last minute changes. And for the cost of a telephone call to New York City, J.K. Lasser also offers a free 24-hour hotline of recorded messages . on tax filing tips on more than 40 tax topics. The authors said they aim for an audience that is usually well educated, pro- fessional, not necessarily high income, and with some interest in their taxes. But every so often, the authors hear of people who view tax books like most people might regard a novel. "You need to review the book as it applies to your life," said Mr. McCormally, author of Sure Ways To Cut Your Taxes. "I worry about cover- to-cover readers." ❑ srael has become the latest beneficiary of a new wave of socially conscious mutual funds, which specialize in shares of everything from companies that shun South Africa to businesses that respect the environment. U.S. brokerage firms are now selling securities in a fund that invests only in companies that don't participate in the Arab boycott of Israel. Non-boycott status is determined by whether or not the firm actively does business with Israel. Thomas Sarkany, president of New York-based Star- Trade Securities Corp., believes his new StarTrade fund will attract thousands of investors who are looking for a mutual fund that complements their philanthropic interest in Israel. StarTrade's portfolio managers are assembling an in- vestment package of companies that have subsidiaries, trade or provide services in Israel. More than 200 of Stan- dard and Poor's top 500 over-the-counter shares meet this test. Once StarTrade has identified a company involved in a business relationship with Israel, the firm is placed on a list of eligible investments. These, in turn, are evaluated and finally selected by Bear Stearns Asset Management. U.S. mutual funds reportedly hold $1 trillion in securities. Mr. Sarkany, a former national research director for the United Jewish Appeal, says the "boycott-free" fund is ap- pealing to a new generation of American Jews who increas- ingly see Israel not as a needy charity case, but rather as a place for profitable investment. "Now when corporate boards sit and make management decisions, there will be a new awareness, that a substan- tial group of investors believe in doing business with Israel," said Mr. Sarkany, during his Tel Aviv visit with an Israel Bonds Wall Street mission. StarTrade's Tel Aviv representative, lawyer Ehud Gera, said the fund provided an opportunity for Israeli govern- mental and institutional investors looking for a fund that buys international securities with a sensitivity towards local concerns. Jacob Wirthchafter is a writer for the Jerusalem Post. DOUGLAS MANN, SANDRA SHIPPER and MARK KOWALSKY have become partners in the firm of Simp- son Moran. MARTY DAVIDSON, CLU, ChFC, assistant manager for the Detroit Agency of the Principal Financial Group, has qualified for the company, Middle Management Achieve- ment Roundtable (MMART). MMART recognizes managers throughout the nation who have achieved superior levels of performance among their peers during the calendar year. It is also a formal gathering of the top field management people and senior home office staff to further develop management skills, share ideas, and acknowledge significant accomplishments over the past year. BURTON GOLD, PAUL DAVIDSON, and PAUL ALEKMAN of the Detroit Agency of The Principal Finan- cial Group have qualified for the company's Premier Club. Premier Club honors those agents who are leading in pro- viding financial planning, pension and profit sharing ser- vices, life and health insurance, and other financial services. HOWARD SHER has become a shareholder of the law firm of Jacob and Weingarten, P.C. in Troy. Mr. Sher specializes in the areas of bankruptcy reorganization and business litigation. THE DETROIT JEWISH NEWS 55