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NEW 1990 Gem STORM
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Automatic transmission, air conditioning, am/fm stereo cassette,
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'Just add tax. title destination 8 documentation fees. All rebates 8 dealer incentives included where applicable. Dealer participation may affect consumer cost. First Tune Buyer deducted from price
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NEW 1990 ASTRO
List Price '17,708
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ALL WHEEL DRIVE,
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NEW 1990
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Seven passenger, aluminum wheels, a/c, tilt steering, auxiliary
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17"
MEDIUM DUTY
TRUCK CENTER
28111 TELEGRAPH
AT 12 MILE & 1-696
SOUTHFIELD
in 355- 1000
THE UNBEATABLE DEALER THE UNBEATABLE DEALER THE UNBEATABLE DEALER
10
FRIDAY, MARCH 8, 1991
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Continued from Page 6
appeared in last Friday's
Jewish News become self-
fulfilling prophecies — most-
ly because we all tend to want
to flock together and our fears
are confirmed when we see
facts in print!
And, there's no question
you can't argue with the facts:
Southfield's population is
older than West Bloomfield's;
many people are considering
moving.
What you failed to mention
is that since Southfield's
apartments and condos are
home to most of the single
population in the Detroit
area, certainly many of this
group would not see their
housing as permanent. Also,
since Southfield has had the
distinction of being the
"heart of the Jewish com-
munity" for many years, and
general statistics tell us the
average stay for an American
family in any house is approx-
imately 2.6 years — what
we're looking at is a com-
munity that has been amaz-
ingly stable rather than a
suburb in a state of collapse.
Probably the most signifi-
cant misrepresentation of the
article states that"40 percent
of those interviewed are mov-
ing. About half are moving
elsewhere in Southfield with
the other half leaving the ci-
ty." Simple mathematical
calculations then show that
80 percent of Southfield's
residents are satisfied and
plan on staying right where
they are . . . we'd say that's
pretty good.
The article also glosses over
the reality, though in
fairness, it does obscurely
refer to the fact that the outer
suburbs have only gained 10
percent of the Jewish
households in the greater
Detroit Jewish community in
the last four years.
For the last 20 years, the
Jewish Welfare Federation
had told us that the Jewish
population of Detroit was
70,000, but following the
survey they politely said,
"Oops, so we made a mistake.
There are probably 96,000."
In like fashion the present
doomsayers for Southfield's
Jewish community may be
wrong, and 20 years later, the
experts may admit that they
made a mistake. What about
the panic they create that has
realtors writing off Southfield
as a place to move?
When the plans were being
made for 1-696, there were
cries that rang throughout
the area that the Ten Mile
corridor would be dead. Yet,
there is more Jewish activity,
more new young families,
more vitality today than 10
years ago when the experts
were prepared to call for a
"shiva minyan" to mark the
passing of the Southfield as
well as the Oak Park corn-
munities.
The Orthodox community
has built a solid base that of-
fers a Jewish experience that
cannot be replicated
elsewhere in Detroit,
especially not in the outer
suburbs. Beth Shalom and
Temple Emanu-El have ex-
perienced a surge of young
families who have chosen to
affiliate in Oak Park, show-
ing there is vitality for all
segments of the Jewish
community.
An intensive Jewish
neighborhood with outstan-
ding Jewish institutions is at
risk. "Oops, we were wrong"
will not be sufficient to offset
the potential damage of
misinterpreting the facts
about Southfield's Jewish
community? .
With a solid investment in
Southfield as well as the Ten
Mile corridor, don't we owe it
to ourselves to protect rather
than destroy those institu-
tions?
It seems ironic that the on-
ly Oakland County communi-
ty that offers a kosher deli
and a kosher donut shop is
Southfield.
By seeing its strengths we
can all do a great deal to
enhance this Jewish hub.
4
Rabbi David and Alicia Nelson
Southfield
Paper Was Wrong
To Publicize Study
Your headline article Mar.
1, "Suburbs Attract South-
field Jews," did a terrible in-
justice to those Jews living in
and enjoying Southfield.
The result of such an arti-
cle could be mass hysteria,
and those who are comfor-
table in their neighborhoods
begin thinking and looking to
move thus triggering the
demise of another area.
Various surveys taken from
time to time may be of
necessity for communal
leaders to be able to plan
futui-e growth and expansion.
The results of such studies
are not always wise to
publicize — this being a case
in point.
Perhaps your rationaliza-
tion may have been that this
study is just another piece of
news. Whatever the rationale
was, it was wrong. You erred
terribly. After all, you are a
Jewish newspaper, and I
would like to assume that
whatever is better for the
welfare of Jews and the
Jewish community would
supercede just another
headline.
A.M. Silverstein
Southfield
_ '4
"4