Opposite page: Gown by Ilissa Bridals is heavily ornamented with sequins, beads and cutwork. Sash and silk flowers are the only decorations on Michele Piccione Designer Collection gown. Boulevard Bridal. Today's Bride and Sue Gordon Bridal Shop, notes that many brides this season are looking for the traditional styles in white and ivory while the pastel dresses have tapered off. "The portrait neckline with an emphasis on shoulders and an open neck is pouplar," says Ms. Gottschling. She notes the skirt is either sheath style or full. "The slim or full skirt is strong," says Ms. Gottschling. The mermaid look is not as popular this season. Bridal fabric trends are moving away from summer and winter fabrics and trying to establish year-round dresses. Ms. Gottschling reminds her customers that the heavier fabrics do support elaborate decorations better. "Pearls and sequins together are popular," says Mrs. Gottschling. She adds that beading is still strong, but the sequins add some sparkle to the gown. Boulevard Bridal, Today's Bride and Sue Gordon Bridal Shop only carry American bridal designers and manufacturers. Some of the lace that the designers use are imported, but the designs are truly American. She mentions that Ilissa and Galina are two popular designs this season. All styles are found in a range of price points. There is no single feature that makes a gown more or less expensive. The difference is the fabric and if it comes from a designer. Headpieces According to Bride's magazine, the simpler bridal gowns have sparked a trend to more elaborate headpieces.