I MEDIA MONITOR 1

ADL Ad Spotlights
MCA And Arab Boycott

ARTHUR J. MAGIDA

Special to The Jewish News

T

he Anti-Defamation
League is still waiting
to hear from the Mat-
sushita Electric Industrial
Co., the nice folks in Japan
who recently paid $6.6
billion for the Hollywood-
based entertainment giant,
MCA Inc.
Earlier this month, ADL
placed the following quarter-
page ad in Daily Variety:

Open Letter to
Matsushita's President,
Mr. Akio Tanii

America awaits your
assurance that MCA,
under Matsushita direction,
will not comply with your
firm's current
Arab Boycott of the State of
Israel.

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34

FRIDAY, DECEMBER 21, 1990

Abraham H. Foxman,
National Director
Anti-Defamation League
823 United Nations Plaza,
New York, NY 10017

The Arab boycott has been
in effect since the mid-1940s.
First directed against any
Arab firm that did business
with Jews in Palestine (and
then in Israel), it was global-
ly expanded in the early
1950s to shut out firms that

had commercial relations
with the Jewish state.
In late October, said Jess
Hordes, ADL's Washington
representative, ADL offi-
cials met in Los Angeles
with representatives of
Michael Ovitz, the head of
Creative Artists Agency,
Inc., which masterminded
the MCA sale.
"They were receptive to
our points," said Mr. Hordes,
"and said they would raise
them with Matsushita. We
wanted assurances that
MCA would continue to
observe American, not
Japanese law. And we hoped
that MCA would influence
policies of its parent corn-
pany in Japan."
Japan, said Mr. Hordes,
has the "worst record"
among industrialized
nations of complying with
the boycott. "The Japanese
tend to view things from a
narrow commercial perspec-
tive," he said, "and they
have been highly dependent
on Arab oil."
"In recent years," he said,
"Japan has complied less
with the boycott." This has
occurred, he said, because of
American pressure and be-
cause Japan is slightly less
dependent on oil from the
Middle East.
But, he added, JAL, the
Japanese airline, still will
not land in Israel and
neither Toyota nor Nissan '
will sell autos there.

Intifada's Fourth Year
May Be Most Fatal

In an analysis in Ma'ariv
of the Palestinian intifada,
which has just begun its
fourth year, journalist Amos
Gilboa warns that the upris-
ing now has a new symbol
("not the rock and not the
Molotov cocktail, but the
knife and the dagger")— and
dangerous, new participants
("loners that lead the street,
that drag the leadership,
that create the envi-
ronment").
In its first year, recalls Mr.
Gilboa, the intifada was
isolated behind the "Green
Line" that separates Israel
from the West Bank. To
most Israelis, he says, the
intifada was "television
scenes after a day of work."
It did not affect their daily
routines. But with the recent

Arthur J. Magida is senior
writer for the Baltimore Jew-
ish Times.

spate of stabbings of Israelis
by Palestinians, the intifada
has penetrated the Green
Line with "a spontaneity"
born of "hatred and despera-
tion and maybe also some-
thing which . . . (all Israelis)
should all learn from — de-
termination."
According to Joel Brinkley
in the New York Times, this
new climate of "suspicion,
hatred and fear" has con-
vinced "many" Israelis that
the "only solution" to
Israeli-Palestinian tensions
may be a "permanent
separation."
Even Yitzhak Rabin, Min-
ister of Defense when the in-
tifada began, told Mr.
Brinkley that "the only
solution is through the solu-
tion of separation, provided
Israel will enjoy peace and
security."
This new mood was