re ELECT

Israel's Problem

Continued from preceding page

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Sociologist Steven Cohen:
Emphasize Israeli insecurity.

• Attorney in private practice for 14 years
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the themes that shape public
opinion.
"The Palestinians have
succeeded in putting their
confrontation with Israel in
the forefront," he said.
"Israel has lost the public re-
lations battle to cast it as an
inter-state battle, a battle
between Israel and a
number of very powerful
Arab nations."
But the real key to a suc-
cessful public relations
effort, Mr. Cohen said, must
involve a better explanation
of the fears that dominate
Israeli society.
"The way to explain Israel
to others is to emphasize the
sincerity of their feelings of
insecurity," he said. "Most
people can't understand
Israeli behavior, and so they
ascribe nefarious motives to
it. They don't understand
how deeply afraid Israelis
are about their safety, their
basic security."
Yehudah Mirsky, a New
York writer and longtime
Jewish activist, argued that
the Israelis need to develop a
better understanding of the
differences between Ameri-
can and Israeli culture —
differences that involve very
different approaches to
public discourse.
"They don't understand
that in this country, mes-
sages get transmitted in 30-
second 'sound bites,' " Mr.
Minsky said. "Israel's polit-
ical culture, on the other
hand, is very Eastern and
Central European. It's very
ideological, very much like a
debating society."
The Israeli mode of polit-
ical discourse, Mr. Minsky
said, does not translate well
in this country's electronic
media, the primary lens
through which Americans
view the rest of the world.
The recent controversy
over a book by Victor
Ostrovsky, By Way of Decep-

tion, which allegedly expos-
ed the inner workings of the
Mossad, is a good example of
how Israel fails to under-
stand how American public
opinion works, he said.
"There was very little new
in this book," Mr. Mirsky
said. "It's not tremendously
innovative for me to suggest
that their decision to try to
ban it indicates a total
misunderstanding of how
things work in America, of
how things look."
The only way to close this
gap, according to public rela-
tions executive Howard
Rubenstein, is to assemble a
team of experts who "can
take the substance of what's
going on and convert it into
relatively simple thematics
for the media to cover."
A public relations team
would not affect the internal
politics of Israel, he said.
"But it can take the best of
what Israel stands for, put it
in historical perspective, and
get a better image for Israel
than Israel is getting for
itself." ❑

'11

1 NEWS 1"'"'"

40,000 Soviet
Jews To U.S.

Washington (JTA) — Pres-
ident Bush has authorized
the admission of 50,000
Soviet emigres to the United
States as refugees during
the new fiscal year, which
began Oct_ 1.
Of that total, 40,000 are
expected to be Soviet Jews.
All of them will receive fed-
eral assistance covering
transportation and initial
resettlement costs.
By contrast, in the last
fiscal year, 10,000 of the
50,000 "refugee slots" were
not funded by the U.S.
government. As a result,
private Jewish groups had to
provide complete funding for
the transmigration of 8,000
Soviet Jews.
U.S. Jewish groups sought
and obtained full funding for
those costs during the 1991.
fiscal year. But they did not
seek an increase in the
50,000 Soviet refugee quota,
so as not to divert to the
United States emigres who
might otherwise settle in
Israel.
The Jewish groups also did
not want to jeopardize the
current level of refugee ad-
missions from other coun-
tries by requesting an in-
crease in the Soviet quota.
Overall, Mr. Bush increas-
ed from 125,000 to 131,000
the number of refugees who
will be admitted worldwide
this fiscal year. They are
granted entry if they demon-

