ENTERTAINMENT W hen the originator of Bugs Bunny's voice died, ff Bergman auditioned and won the job. MICHAEL ELKIN Special to the Jewish News W hat bugs Jeff Bergman? Not much these days — and certainly not Bugs Bunny. While he may tweak and twit Elmer Fudd, the buck-toothed Bugs is best bud- dies with Mr. Bergman. Indeed, Bugs is part of a Bergman 14-carrot success story that has the Northeast Philadelphia native and cur- rent Yardley, Pa., resident hopping planes to Los Angeles on a frequent-flyer basis these days. At 30, Mr. Bergman is big box office — even if mov- iegoers never see his face. Mr. Bergman has replaced the late Mel Blanc as the voice of the wascally wabbit — as well as a numbing number of other Warner Brothers' bumbling cartoon characters — in a series of film and TV projects des- tined for the big and small screen. Ahhh, what's up, Jeff? Well, there's Jetsons: the Movie, the summer flick for which he supplied the voice for Mr. Spacely (originally done by Mel Blanc) as well as George (following the late George O'Hanlon); a Bugs Bunny short that accom- panied Gremlins 2 in movie houses; the upcoming Box Office Bunny, due for Thanksgiving in honor of Bugs' 50th birthday; a col- laboration with Quincy Jones on a rabbit rap video with Bugs trekking to Jeff Bergman: Mel Blanc was encouraging. The wascally Wabbirs New Voice Harlem; as well as "Tiny Toon Adventures," a syndi- cated cartoon project pro- duced by Steven Spielberg for TV this fall. Thufferin' thuccotash, that's some schedule! (Yes, Mr. Bergman does Sylvester, too.) But Mr. Bergman seems to take it all in stride. "This happened very late in my career," he says of the cartoon characters for whom he supplies the voices. "I've always done voices, but primarily celebrity voices." In fact, Mr. Bergman was somewhat of a celebrity himself at Hebrew school, where his impressions made a good impression on fellow students — if not on the can- tor. "I'd imitate him in class just before he got there," recalls Bergman of his can- tonal capers at Congrega- tion Beth Chaim in Feaster- vale, Pa. "He'd come in, and I'm sure he knew it was me." Mr. Bergman was known as the "class clown" in high school, where he also headed up the senior talent show. "Everyone thought I'd be a comedian," he says. A funny thing happened on the way to the one-liners: Mr. Bergman now does his stand-up act sight unseen, providing the gags for a gaggle of animated cartoon characters. Jeff Bergman first met his idol, Mel Blanc, at the Univ- ersity of Pittsburgh, where Mr. Bergman was a student and Blanc was a guest lec- turer. "I found out what ho- tel Mel was staying at, and I followed him there after the presentation," recalls Mr. Bergman. "The second he opened the door, I begged to be let in, saying I was his biggest fan. Not only did he let me in, he spent 45 minutes with me, critiquing my voices and giving me advice." Mr. Bergman told Mel Blanc of his career ambi- tions. "He told me to stick with it because he had a feel- ing I was going to make it." Mr. Blanc was right. After graduating from Pitt, Jeff Bergman landed an agent and an invite from Warner Brothers to hear him out. What Warner Brothers heard was, in the words of Greg Ford, the company's voice expert, "remarkable." Mr. Bergman set up dual cartoon soundtracks, with his voice on one side and Mel Blanc's on the other. The experts couldn't tell which was which. That was four years ago. With the death of Mel Blanc last year, Mr. Bergman got the call to audition for "Tiny Toons," a Spielberg-Warner Brothers project. This close encounter of a second kind landed him the job. When Mr. Bergman sounds off for this syndi- cated TV show beginning in September, he will be doing so for Bugs, Sylvester, Daffy Duck, Elmer Fudd, Yosemite Sam and Foghorn Leghorn. Th-th-th-that's not all, folks! He also does the voice of Charlie Tuna, replacing the late Herschel Bernardi in the popular commercial for StarKist. Performing as Popeye for Quaker Oats commercials is like a cartoon-come-true for Mr. Bergman, who admired the spinach-munching sailor as a youngster. Does he have a favorite now? "It depends on the week," says Bergman. "Last week, I was in a Bing Crosby voice — don't ask me why. Then I got on a Don Pardo kick," and Mr. Bergman does a brilliant bit as the game show and' "Saturday Night Live" an- nouncer. What's new is his TV newscaster impression. "I've been working on a Tom Brokaw voice," says Mr. Bergman, breaking into a Midwestern twang. Some voices are a mouth- ful, more challenging than others. "I'm trying to do David Letterman and Arsenio Hall," he says of the two TV talk-show titans. Arsenio poses a problem because his voice changes so much, and the Letterman voice isn't letter-perfect yet, admits Mr. Bergman. While he is gaining public- ity and probably prosperity for his cartoon characteriza- tions, Mr. Bergman says that he can't see doing Bugs Bunny forever. Hare today, gone tomor- row? "Eventually, I'd like to do other things in life," he says, adding quickly, "but to be known as the voice of Bugs Bunny is pretty special." ❑ THE DETROIT JEWISH NEWS 77