Yeshiva Beth Yehudah is Proud to Announce Our 76th Anniversary Dinner Pa.-based spaghetti sauce manufacturing plant. "The most difficult part of this was finding a company to reproduce my recipe in a 2,000-quart vat," Mr. Layne says. "I began to search the country for a company that could duplicate my recipe and produce a competitively priced sauce with the same recipe. The result? "It's pretty close," he says. The taste of the sauce, which comes in original (meatless), mushroom and meat flavors, is distinctive from the pizza flavor. It is zesty with crushed tomatoes and a touch of cheese. Undisputed industry leaders are Prego and Ragu, which make up 50 percent of the market, analysts say. In addition to Prestige's advertising, each jar pro- vides a coupon for a free piz- za topping from Domino's. Domino's started marketing its label by licen- sing other products, like bubble gum and Nintendo video games, four years ago. Company officials say such marketing concepts give more logo recognition, con- sequently boosting pizza sales. The limited partnership with Prestige Foods marks a first for Domino's, which has When he's not contracting real estate deals, chef Sandy Layne is stirring up ingredients. "We are getting the con- sumer another high quality product and it is more ex- posure for Domino's and pro- tects our trademark," says Norm Nickin, Domino's vice president for corporate licensing. "Some people want a different sauce than what is on the shelves and Mr. Layne had a high quali- ty, great tasting sauce. "We've had several other companies come to us with spaghetti sauces," Mr. Nickin says. "This was the only unique one. It has a real strong marinara taste but no aftertaste. The taste is unparalleled; it is phenomenal?' Industry experts say the majority of new products in- troduced to the food market each year fail. Yet such odds do not concern Mr. Layne, who hopes his company will generate between $10 and $17 million in gross sales by the end of 1991. "We have confronted the negative aspects of the market," he says. "We are not looking at flopping." Mr. Layne is counting on Domino's name recognition to help the sauce compete in a market already saturated with other products, even those family recipes already being sold under the names of such celebrities as Paul Newman and Frank Sinatra. never before licensed a food product sporting its name. Nationwide sales are not planned until next year. Mr. Layne says he will start with 600,000 jars of sauce on grocery shelves in Michigan, Ohio, Illinois and Indiana this month. Mr. Layne's goal this year is to attract 1 percent of the total market, in which con- sumers spent an estimated $1.6 billion on spaghetti sauces in 1989, according to a study by the trade publica- tion Supermarket Business. By the end of 1993, Prestige hopes to aquire more than 5 percent of the national market with $43 million is sales. Of the 2,000 new food con- diment products introduced each year, few make it to the store shelf, says Mike Duff, senior editor of Supermarket News. Since Mr. Layne's product is on store shelves, it has an edge over other pro- ducts, he says. "If it is in the store, it is a good step. That is a foot in the door," Mr. Duff says. "The question is: Do people really want to eat Domino's spaghetti sauce? People are loyal to certain spaghetti brands. He is rowing against a strong current. I don't know if Domino's is more at- tractive than Prego or Ragu." 0 Guest Speaker Mario M. Cuomo Governor of the State of New York The 76th Annual "Yeshiva Dinner" Golden Torah Awardee Mr. Norman Allan • November 1 1 The Westin Hotel Rennaisance Center, Detroit, Michigan Cockails at 6:00 p.m., Dinner at 7:00 p.m. • Couvert $250 per Couple • For Reservations Please Call 557-6750 • Limited Seating RESERVE EARLY 557-6750 PERSONALIZED POETRY INVITATIONS ROASTS CANDLELIGHTING AND MORE! By FRANCY COLTON 681.9391 •••••■• — ‘11 ■ Iimisicia. Specializing in Knit Separates .. . That take you anywhere, Anytime Mon.-Fri. 10-4 • Sat. 10-3 29107 Northwestern Hwy. Southfield, Michigan 356-6013 itALVd edners Tissue Paper and Clothes We are proud of the artful cleaning and the fine finish our pressing gives your clothes. But nothing ruins our work like hanging on a hanger in a crowded closet. So we stuff each garment with tissue paper to help keep the fine pressed finish. We stuff the sleeves, body and collar with tissue paper so that the garment will be ready to go when you are. Skillfully Stuffed: One of the many reasons why knowledgeable customers say: "MY Cleaners is my cleaners." Located on Northwestern Highway at 12 Mile Road 3584085 Advertising in The Jewish News Gets Results Place Your Ad Today. Call 354-6060 THE DETROIT JEWISH NEWS 67