*
*
Deposits
* Federally Insured
*
to 5100,000
*
fir;
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EQUAL HOUSING *4 (4E4***
LENDER
"Undoubtedly, we have reached the right clientele via
The Jewish News. In our three years of advertising,
The Jewish News has proven to have a loyal following
of readers committed to products of excellence.
A following we hope to match by consistently offer-
ing high deposit rates, low mortgage rates, and
excellent service."
4
4 1
John R. Inch
Vice President
First Security Savings Bank
FIRST
SECURITY
SAVINGS
BANK
rs.
,
adv
finds
Poputat-Mn StA
A
96,0022etoirea
JeViS
More than two thirds of The Jewish News' readership possesses
certificates of deposit. 58% possess a mortgage. Nearly one
third have a net worth of $500,000 or more; nearly one in seven
is a millionaire. Affluent and well educated readers who are
heavy utilizers of financial service organizations. Incredible reader
interest and loyalty First Security Savings chooses to bank on.
THE JEWISH NEWS...RIGHT ON THE MONEY.
SOURCE: 1988 Scarborough Research Corporation, New York City, Detroit Jewish News Readership Study. A complete copy of this survey is available upon request.
THE DETROIT JEWISH NEWS
65