I SINGLE LIFE

o f(r s.cCifik

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6704 Orchard Lake Rd., West Bloomfield Plaza
Phone: 851-0444
Fax: 851-9659

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Meeting Your Mate

Continued from preceding page

HAPPY
HOLIDAYS!
30 % OFF all Office

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Supply Merchandise

In Stock, Cash sales. Sept. 24-29 only.

25 %

Personal Secrets
From Susan Block

OFF all Printing

Ordered and Paid for. Sept. 24-29 only.

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Must bring in coupon to qualify.
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Jewish Community Center of Metropolitan Detroit

Break the Fast Dance
Singles (21 and Over)

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Saturday, September 29
9:30p .m,
Maple/Drake Building

The perfect spot to meet
new people and reminisce
with old friends.

*Dancing * Refreshments * Cash Bar
5 7.00 Admission Charge

For further information call 6614000 ext. 347
Tickets can be purchased at the door.

J

The Sophisticated Approach

• A Selective Jewish Dating Servicer

206

FRIDAY, SEPTEMBER 21, 1990

Susan Block, who hosts
the "Match Night" dating
show on a Los Angeles
radio station and has
written the book Advertis-
ing for Love — How to
Play the Personals, says
singles should advertise
for precisely the person
they want to meet.
To write the most effec-
tive personal ad, Ms.
Block suggests:
• Be specific about
who -and what you're look-
ing for.
• Be positive. Put your
best foot forward.
• Be brief. Keep it to
30 words.
• Be funny Use corn-
edy or list a favorite com-
edian.
• Be a good catch. If
you are a man, convey a
sense of "material and
emotional stability."

"Even if it doesn't bring you
directly to Mr. Right or Miss
Perfect, it can help you de-
termine what's important in
a relationship."
Rabbi Lewis doesn't think
an ad should place limits on
respondents.
"Instead of writing that
you only want a woman bet-
ween the ages of 31 and 31 1/2
and she must weigh 112
pounds and have blue eyes,
write in your ad as many
warm and accepting things
as you can, to encourage
people to respond."
Additionally, he suggests,
"put this line in if you put in
nothing else — I will answer
every person who responds."
Rabbi Lewis sees this as a
way to make people "feel
good about themselves and
thereby encourage them to
respond."
Answering every letter is a
good thing to do, he says. "If

Susan Block

• Be descriptive. If
you are a woman, convey
a sense of fun, and de-
scribe what you look like.
For a copy of Ms. Block's
book, which is now out of
print, send $12 to her at
8306 Wilshire Blvd.,
Suite 1047, Beverly Hills,
Calif. 90211. ❑

we could help each other
create a more positive envi-
ronment, everybody would
benefit."
Ms. Block isn't surprised,
that Rabbi Lewis advises
people to reply to everyone
who responds, she says. "It's
the ethical thing to do."
Nevertheless, she says,
"It's like going out with
someone just because they
asked you." Why should yor
obligate yourself to answer- ,
ing everybody? "What if you
get 100 responses?"
Such a person is likely to
get "ad anxiety," she says,
and won't answer any of
them. "It's hard enough tr
answer one, much less an-,
swering all of them."
Once you've defined what
you're looking for, you need
to describe yourself.
"Euphemisms are definite-
ly OK," Ms. Block says. "It's