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800-533-8778;
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VALID 23/4 - 21/7 AND 27/8 - 31/10/90

vinoam Dan personi-
fies the meaning of the
term Israeli entrepre-
nuerialism.
He took a technology
developed by Belgian scien-
tists and owned by a Swiss
company, established an
Israeli company to sell the
technology to the Russians,
convinced them to establish a
factory in Georgia, and will
receive his profits in hard cur-
rency through the sale of a
portion of the finished goods
to Turkey.
Mr. Dan's product is called
Compact Wash, a concen-
trated tablet weighing 3.5
grams. Compact Wash will do
the same job for 10 percent of
the weight and volume and as
each tablet can wash 2.2
pounds of laundry. One
6-pound box of detergent can
wash 40 loads.
Compact Wash doesn't con-
tain any harmful phospates.
And without any poisonous
ingredients, it is relatively
easy to export.
"This technology also
enables much smaller fac-
tories to be created to
manufacture the product as
only one machine is needed to
press the tables," Mr. Dan
said. "Also, no steam pipe-
lines are required to dispose
of the dangerous residues. It
will cost the Soviet govern-
ment only $250,000 to
establish the Georgian
plant."
Mr. Dan secured the ex-
clusive manufacturing and
marketing rights for Compact
Wash worldwide from the
Swiss company who funded
the research and develop-
ment. He is now negotiating
with Switzerland, countries
in South America and the Far
East for licenses to manufac-
ture the product.
The result of months of
negotiations with the Soviets
was a joint-venture with the
Russian government to erect
a factory to produce the
washing tablets in Georgia.
The Russians will finance the
entire cost of the factory. The
final product will be sold to a
market which consumes more
than 300 million tons of
washing powder annually.
At one point, the deal was
about to fall through as the
Russian government could
not find a way to repatriate
Mr. Dan's profit in foreign
currency. They offered him
barter arrangements where-
by he would receive Soviet

raw materials which he could
then sell to a third party, but
he refused.
"I realized that as soon as
I accepted this type of deal I
would no longer be selling my
own product but someone
else's," Mr. Dan said. "I didn't
want to become essentially an
import agent for Soviet
goods."
Instead, he came up with
his own solution. He gave the
Soviet company marketing
rights to Turkey, a potential
market of 600 million people.
He and the Soviet govern-
ment would then establish an
export company which would
sell Compact Wash to Turkey.
"The Russians are open to
most products from Israel,
especially consumer pro-
ducts," Mr. Dan said.
"However, more efforts might
have to go into finding a way
to get paid then in developing
the technology."
Mr. Dan's own efforts prove
that as it is with many facets
of business, coming up with a
unique product is only part of
the game.

Art/Israel
Exhibition Set

American-Israel
The
Education Institute of
Michigan, a non-profit
charitable corporation formed
to educate and instruct the
general and business public
about industry, commerce
and culture in Israel and
Michigan, is planning an art
exhibition and gala entitled
"Art/Israel: Focus - Today"
from April 7 to May 19 at
Meadowbrook Art Gallery of
Oakland University.
Afterward the exhibition is
expected to travel to other
museums in Michigan.
As a prelude to the exhibi-
tion and gala, Jan Van der
Marck, curator for 20th Cen-
tury Art at the Detroit In-
stitute of Arts, will present a
slide show on Oct. 25 at the
DIA. His presentation will be
based on research he con-
ducted in Israel. He will
travel to Israel in September
for the opening of the 20th
Century wing of the Israel
Museum in Jerusalem.

1IN BRIEF Immi'm

AMY BROWN, director of
volunteer services for Sinai
Hospital, has been named
treasurer for the Michigan
Council of Directors of
Volunteers for 1990-91.

Marketing

executive

