COMING SOON 1991 HYUNDAIs TO AS AN OLDSMOBILE•SAAB HYUNDAI 354E3300 on Telegraph at Tel-12 Mall, Southfield Sta tion, Inc. : ,‘ os' c Poetic Expression for Special Occasions 4 C.) Words are wi ndows into our mind- p Someti mes a better gift you can 't find- Words describe thoughts others can see- And read over and over so happily- Creation Station writes for any special time, For a person or event--their own little rhyme! Judee Herman West Bloomfield, MI • (313) 626-5877 ©The Creation Station, Inc. 1990 * centerpieces with "PIZZAZZ" * gift baskets * balloons * weddings * showers CALL DEBI 399-4148 Bar Mitzvah & Theme Party Specialist A Very. Happy and Healthy New Year to All Our Friends and Family. Cheryl, Lew, Rebecca and Jason Silver 66 FRIDAY, SEPTEMBER 14, 1990 BUSINESS Coca-Cola Continued from preceding page toward the cocoa plant extract. A health-conscious pharmacist who marketed his own medicines and tinc- tures, Mr. Jacobs often scoff- ed at Mr. Pemberton's peppy tonic as a "belly wash." "He didn't think much of cocoa as being a healthful product," said his 67-year- old grandson Sinclair (Tory) Jacobs, a Miami investment banker. "But he was enough of a businessman that if he'd had the imagination to rec- ognize its potential, he would not have stayed so honorable." A native of Jefferson, Ga., Joseph Jacobs graduated from the University of Georgia and received his ad- vanced degree at the Philadelphia College of Pharmacy and Science. At one time, he apprenticed under the notable Crawford W. Long, Jefferson's leading physician who also ran the town's only drug store. Dr. Long was the discoverer of the use of ether as an anesthetic. Dr. Long's discovery is considered to be one of the two most impor- tant developments in Georgia pharmaceutical his- tory. The second develop- ment is the creation of Coca- Cola. Mr. Jacobs admitted he erred in trading his interest in the sugary syrup in 1887 to his friend Asa Candler, a drug store wholesaler and retailer up the street. Mr. Candler ultimately took complete control of the stock from other investors and the rest is sweet success. "After disposing of my Coca-Cola stock to Mr. Candler, I never owned any more of it, which evidences my poor judgment," Mr. Jacobs wrote in a 1929 pharmaceutical magazine article called: "How I won and lost an interest in Coca- Cola." With no hint of bitterness, Mr. Jacobs writes in Drug Topics of what amounted to a worthless business deal with Mr. Candler. In return for his stock, Mr. Jacobs was to receive a glass factory on South Pryor Street. This fac- tory, on which the insurance had been allowed to lapse, was destroyed shortly after- ward by fire. "In his office I spoke to him in a jocular manner, saying I thought I should be recompensed for his wor- thless glass stock," Mr. Jacobs wrote. In the agreement with Mr. Candler, Mr. Jacobs would also receive odds and ends from Mr. Candler's store such as pewter syringes, wooden pill boxes, empty bottles and bed pans. Lest one consider Mr. Jacobs to be a poor busi- nessman, the pharmacist went on to become the domi- nant drug store chain operator in Atlanta. At the time of his death in September 1929, Mr. Jacobs owned eight stores in the city. The drug chain, which grew to 21 stores, was passed down to his son Sinclair Jacobs, a pharmacist. Mr. Jacob's son sold the chain after World War II to an In- dianapolis firm. Today, Rev- co Drugs owns the original Jacobs' pharmacies. In his heyday, Mr. Jacobs became a master merchan- Mr. Jacobs often scoffed at Mr. Pemberton's peppy tonic as a "belly wash." dicer, the first to introduce "cut price" retailing in the South. Selling items priced at $1 for 98 cents and 50 cent items for 49 cents created a stir in local retail circles, since the smallest coin in circulation in the South was a nickel. To make change, Mr. Jacobs ordered 3,000 pennies from Washington, D.C., according to Atlanta's official historian, Franklin Garrett. The author of Atlanta and its Environs, Garrett wrote that the young druggist became the target for threats of lawsuits and even physical violence. "But in time indignation upon the part of other mer- chants simmered down. The penny was here to stay," Garrett wrote. In his laboratory, Mr. Jacobs duplicated many na- tionally advertised patent medicines and sold them at greatly reduced prices, ac- cording to a former employee of Sinclair Jacobs named Clarence Feibelman. Ten years before he died in 1987, Mr. Feibelman told the Altanta Historical Society that Mr. Jacobs duplicated a female remedy called Pinkham's Compound and labled it Luxomni omni-light). The pharmacist, Mr. Feibelman said, made a practice of driving on coun- try roads, advertising Lux- omni on trees and posts. Around one such sign, a small community grew and the settlers, seeing the sign, named the town Luxomni. The original preparations Mr. Jacobs compounded were medicines for gonor- rhea, abortion, sexual viril- ity, worm expellants and rheumatism. They became prohibited under the Food, Drug and Cosmetic Act of 1938. Mr. Jacobs became a distinguished Atlanta citizen and led a well-to-do life on his 40-acre estate. His grandson Tory remembers attending pit barbecues at his grandfather's home in the 1920s and watching guests play shuffleboard in pavilions. Mr. Jacobs and his wife Claire had two children, Sinclair and Wilfred. Wilfred died in 1900; Sinclair Jacobs lived until 1977 and had one child, Sinclair Jr., nicknamed Tory. Tory Jacobs has a collec- tion of mementos from his grandfather's life. He owns a one-of-a-kind piece of Coca- Cola memorabilia that would make a collector's mouth water: an original framed photograph of the Jacobs Pharmacy fountain where the first Coca-Cola was served in 1886. Tory Jacobs doesn't con- sider himself an avid collec- tor of Coca-Cola artifacts, but in Tangiers, Morocco, he once stumbled on a real find. He picked up a dusty, six ounce hourglass bottle with Coca-Cola written in Eng- lish and Arabic. For a moment, the Miami investment banker couldn't help but wax nostalgic on a family fortune that might have been. "It tickles me to see what's happened," he said. "Coke is now the best trademark in the world, an ambassador of goodwill for the United States." ❑ N EWS Planck Director Awarded Prize Tel Aviv (JTA) — Belgian-born Professor Jozef Stefaan Schell, 54-year-old director of the Max Planck Institute for Plant Breeding in Cologne, West Germany, is the recipient of the $100,000 Wolf Prize in agriculture for 1990, the Israel-based Wolf Founda- tion has announced. Professor Schell is being honored for development and helping disseminate a principal method for gene • transfer now being used around the world to breed better disease-and pest- resistant crops.