Unique
Eyewear
Make a 1990 fashion statement
with eyewear from:
GIORGIO ARMANI
kenerron
Christian Dior
Billy Dee Williams
Jaclyn Smith
a few months later.
trated on the packaging and launch-
Designer Oleg Cassini made several ing of the perfume. Cassini designed
personal appearances at department the bottle with a 22 carat gold plated
stores to launch his perfume, "Cas- collar and orchid stopper. The carton
sini." He appeared at the Saks Fifth is an orchid moire pattern with gold
Avenue Detroit area branch stores, embossing.
At 77, Cassini takes the enormous
where he was interviewed for Style
magazine.
risk of marketing a perfume, because
"I decided to develop a perfume he likes to compete. He is a tremen-
because every major cesigner in the dous golfer, equestrian and top
world has a perfume," says Cassini. It ranked celebrity tennis player. Cassini
took two years for Cassini to develop philosophizes that the perfume
the "soft, powerful fragrance," which gives him fashion immortality and
rejuvenation.
would stand out
many
among the 500 Hollywood stars move
"So
women have re-
women's
fra-
from
the
silver
discovered me,"
grances.
he says, "I'm a
Cassini admits
screen to the
product of the
that the fra-
perfume
bottle
by
future."
grance world is
Women's Wear
and endorsing fragrances.
crowded
Daily reports that
that launching
a perfume is an enormous financial there are shortcomings in celebrity
risk. Unlike most celebrity perfumes fragrances. They are now met with
that are owned by large cosmetic caution, as opposed to a few years
business, Cassini owns his perfume ago when many celebrity perfumes
outright. "I felt I needed complete were launched. Many of the problems
then concerned packaging and
control," he says.
Cassini spent a year in research and marketing. Now perfumes are geared
development. There were 75 correc- to mass marketing.
Andrew Shore, first vice-president
tions on the formula before the per-
fume was suitable. He then tested his of cosmetics and household products
at Prudential Bache, sums up the key
prototype on 3,000 women.
"We wanted to be sure the fra- to successful celebrity perfumes:
"Celebrities can sell the first bottle,
grance is a factor and not the hoopla,"
but it's up to the scent to sell the
he says.
After successful testing, he concen- rest."
RALPH LAURE\
ROBERT LA ROCHE
GUCCI
D.O.C. of West Bloomfied has them
and Dr. Howard J. Rosner,
Optometrist, provides personalized
care in contact lens fittings and eye
examinations for the entire family,
Appointments available daily.,
evenings and Saturdays.
Our on•site lab lets us
custom make most eyeglasses
in about 60 minutes or less.
DOC
OF WEST BLOOMFIELD
West Bloomfield Plaza • Orchard Lake south of Maple
626-0200
FALL '90
47