"When we introduced Private Bankee'Plus (the
membership account with valuable benefits for
individuals 50 or older) we knew it would be
a success. But, we never imagined that we'd
have such an overwhelming success! I guess
it's just a matter of telling the right people."

President
Fidelity Bank

FIDELITY

BANK

Member: Federal Deposit Insurance Corporation.

ds
Stud 'i Fin 10 *
lation
964000
Detroit IV ea ..1.
Popu

Results like these speak for themselves. In fact, Jewish News
readers are affluent and well educated. 26% have post graduate
degrees. 8 out of 10 hold top level jobs, and earn a median income
t in excess of $68,000 a year. More than a third earn $100,000
and over. Incredible reader interest and loyalty Fidelity
chooses to bank on.

THE JEWISH NEWS...RIGHT ON THE MONEY.

SOURCE: 1988 Scarborough Research Corporation, New York City, Detroit Jewish News Readership Study. A complete copy of this survey is available upon request.

THE DETROIT JEWISH NEWS

47

