BACK TO SCHOOL More Than one ewish career choices have taken many forms over the decades. "In the 1940s and '50s, Jews developed careers as profes- sors since teaching was a pop- ular way to avoid anti-Semi- tism," says Rabbi William Rudolph. The 1960s, marked by intense idealism, saw a surge in social work and "helping" professions like the Peace Corps, psychology and psychiatry. In the 1970s, inflation made economics a major factor in career decisions. In the '80s and now, says Rabbi Rudolph, associate international direc- tor of the B'nai B'rith Hillel Foundation in Washington, D.C., the "me generation" concept plays a major role in the career choices Jews make. "It's a very expensive world," Rabbi Rudolph says, "and students feel they have to make a lot of money to sur- vive and succeed." Jeffrey Ross, director of campus affairs/higher educa- tion at the Anti-Defamation League of B'nai B'rith in New York, N.Y., agrees that eco- nomics is a factor in job ej choices but insists there is more to the job equation than economics alone. He cites the changing position of Jews in society. Formerly, Jews found their niche in professions like medicine, law and specific academic disciplines rather than in major corporations of banking — albeit not by choice. When the barriers to certain career paths came down, Jews moved into previ- ously "closed" fields like cor- porations and financial businesses. Now, however, the lure of in- vestment banking and Wall Street may have diminished as national attention has focused illegal and illicit prac- tices in the financial indus- tries. And the drive to get a Masters of Business Adminis- tration may be slowing down. "The glory of the MBA has faded somewhat because a lot of MBA's are out of work," Rabbi Rudolph points out. Moreover, medical careers have declined in popularity, even among Jews. Two rea- sons for this trend are the time it takes to get a medical degree and the increase in Today's college students are picking careers based on their ability to "help," not just make money. malpractice suits and in- surance. Similarly, dentistry, once a growing field, is on the decline. These days career choices in the Jewish population seem to parallel those of the general population. So what is on the career agenda for to- day's college students? A group of researchers at the University of California in Los Angeles (UCLA) is track- ing these trends with an annual national survey of col- lege freshmen, according to 11•1110111111 ■1■ 1=11 AMY KOSSOFF Special to The Jewish News David Raphael, director of field services for B'nai B'rith in Washington, D.C. The most current study, "American Freshmen Na- tional Norms for 1989," found that volunteering is on the rise, and campus activism is increasing to a level reminis- cent of the 1960s. "Students are more concerned about the economy, and drug use is way down," says Mr. Raphael. With these behavioral changes come shifting values regarding career choices as well. The drive to major in business is on the decline, affirms Mr. Raphael. In 1987, the percentage of student business majors reached an all-time high at more than 27 percent surveyed. That num- ber has dropped three per- cent, to about 24 percent in 1989, suggesting a slight decrease in business-related career preparation. Likewise, the entreprenu- rial spirit seems to be fading somewhat as well. The num- ber of students saying that it is "very important to be suc- cessful in my own business" is declining, from 51 percent in 1987 to 45 percent in 1989. This number is the lowest since 1967. As business and specific professional disciplines de- cline in popularity, it appears that teaching professions may be back "in" again, according to Mr. Raphael. In 1982, for example, less than five per- cent surveyed listed teaching as a career goal. That number has increased significantly: in the current study, more than eight percent of the students were interested in teaching careers. Similarly, the arts and psychology are being seen as more favorable career choices. These trends are also sup- ported by other dynamics, such as renewed government support for the teaching in- dustry and an apparent "re- turn to the 1960s type of men- tality" in terms of social values, according to Mr. Raphael. "This year, 41 per- cent of the students said it was 'very important to in- fluence social values' " he ex- plains, noting that this is an all-time high for this measure. THE DETROIT JEWISH NEWS 95