I BUSINESS
You CAN'T BuY
OUR
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Wild Things
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We Award Them to financially qualified individuals who
are ready to act now and want to be associated with one of the most
recognized names in the WEIGHT LOSS industry. Our operating system
and ongoing support will help you maximize market share.
Successful candidates must have $100,000 in liquidity per Center, live in
the area where the Centers will be located, and be able to make a decision
within 45 days to open 1-5 Centers. (Additional markets available.)
For complete information, call
1-800-877-7952.
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Ask for Maureen Booth.
Physicians
WEIGHT LOSS
Centers®
©1990 Copyright Physicians WEIGHT LOSS Centers of America, Inc., Akron, Ohio 44313
HAMILTON INVESTMENTS
is pleased to announce
the relocation of its
regional office
to:
ONE NORTHWESTERN PLAZA
28411 NORTHWESTERN HWY.
SUITE 115
SOUTHFIELD, MICHIGAN 48034
(313) 358-1181
1-800-342-6280
CALL FOR THE NEW EXECUTIVE LEASE PROGRAMS
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Ask My Customers
50 FRIDAY, JULY 13, 1990
Carey Loren sits between the Book Beat's art books and cards.
ager of a bookstore.
Raised in Huntington
Woods, Loren originally
hoped to make a career in
film making or music. In the
early 1970s, he helped estab-
lish the group Destroy All
Monsters, which Loren de-
scribes as "an art rock band.
Our vision was to create a
crazy kind of orchestra."
Some of Destroy All
Monster's hits are still on
the charts in France.
In addition to music, the
band produced its own
magazine, which group
members passed out at con-
certs. "We thought it was a
real cool thing," Loren says.
Loren also began
publishing his own small
books with titles like Coolie
Bug Manifesto and Lobster
World, printed in limited
editions. They were filled
with "found poetry," created
by finding relevant words in
a text and discarding the
rest. In one of his "found
poetry" works, Loren has
selected the words, "Crawl-
ed into our eyes alive like
lobsters to the relentless
sun."
Loren eventually left
Destroy All Monsters when
it became "too slick," he
says. "I didn't like that side
of the music business."
But he continued writing
his books, soon attracting
contributors like Ray
Johnson, a Detroit native
who started the American
craze for "mail art," which
consists of drawings, col-
lages and stickers — in
short, anything that's not
highly priced.
Loren hates pretentious
art.
"Some people view art as
something you have to put a
tie on for," he says. "You go
to some galleries and you
think it's the dentist's office
it's so intimidating."
Loren took his love for
mail art with him when he
opened the Book Beat in
1982. He believes this is
what has made his store
popular from the moment it
opened.
"The store was a success
right away," Loren says.
"And I think that's because
of what we have in art, pho-
tography and because of our
children's books.
"The Book Beat is a fun
store. And we've got really
good- workers who are
devoted to books."
In addition to Loren and
his partner, Colleen
Kammer, five employees
work in the store.
By 1986, the Book Beat
was covered "from the floor
to the ceiling with books,"
Loren says. "People were
stumbling over piles of
books. If more than five peo-
ple were in the store, it was
crowded."
So the Book Beat moved to
a larger space in the same
shopping complex. Today,