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anthropic dollar is going to Jewish causes, as com-
pared to about 75 percent during the 1960s and
1970s.
But the leaders of the new philanthropies argue
that they are simply tapping new sources of fund-
ing — and thus drawing more people into the world
of Jewish involvement.
In addition, while the federations are concen-
trating on the largest donors, the newer charities
lack such givers and are trying to expand their
base of contributors.
"If I'm a fund-raiser, I want to raise the most
amount of money in the shortest time from the
fewest people," said Kosmin of the Data Bank,
funded in part by the Council of Jewish Federa-
tions. "If, on the other hand, I see the strategic
importance of the community, I want to get as
much community participation as possible. In the
long term, I want everybody to give, because it
gets them involved."
The growing emphasis on big givers by the um-
brella organizations is economically efficient,
Kosmin said. But it does little to foster broader in-
volvement in Jewish communal life. The new
generation of philanthropies may serve these im-
portant functions, he suggested.
"There's an appeal to something that's hands on;
something very direct," said Warren Eisenberg, the
director of B'nai B'rith's International Council and
also a volunteer with the American Jewish World
Service. "They see a direct impact in terms of
peoples' lives . . . That's invaluable, and that's one
reason these organizations are doing well." El

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Here are addresses and telephones of
Jewish charities mentioned in the article.
• Mazon — 2940 Westwood Blvd.,
Suite 7, Los Angeles, CA. 90064 (213)
470-7769
• New Israel Fund — 111 West 40th
St., Suite 2300, N.Y., N.Y. 10018 (212)
302-0066
• American Jewish World Service —
1290 Avenue of the Americas, N.Y.
N.Y. 10104 (212) 468-7380
• Jewish Fund For Justice — 920
Broadway, Suite 605, N.Y., N.Y. 10010
(212) 677-7080
• The Allied Jewish Campaign —
163 Madison Ave., Detroit, MI 48226 (313)

962-1880.