A pre-approved Chase Jumbo Mortgage, with loan amounts up to
one million or more, is designed for very special clients. We give
these borrowers the financial expertise they expect and the
credit they deserve. And, we spend our advertising dollars where
they will have the most impact reaching that special client. . .
for this we give The Jewish News the credit it deserves."

James P Linnane
District ManagerNice President
Chase Manhattan of Michigan

d11% CHASE

M,

Population Study
Owls
Area
Jews

96P00 Detroit

It's a matter of fact. Nearly 60% of Jewish News readers have
college degrees with almost half of them possessing advanced
degrees. More than a third of Jewish News readers earn $100,000
and over 58% possess a mortgage. 77% called on a merchant
recently, solely because of an ad they saw in the Jewish News.
Incredible reader interest and loyalty Chase Manhattan chooses
to bank on.

THE JEWISH NEWS...RIGHT ON THE MONEY.

SOURCE: 1988 Scarborough Research Corporation, New York City, Detroit Jewish News Readership Study. A complete copy of this survey is available upon request.

THE DETROIT JEWISH NEWS

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