"Rock Financial has advertised in The Jewish NeWs
to reach part of the affluent Oakland County
market. Interestingly we've discovered that through
The Jewish News, we also reach many non-Jews
with high incomes. If you want to capture the
business of people with high disposable incomes,
advertise in The Jewish News."

Dan Gilbert
President
Rock Financial Corp.

tri
Rock
Financial

The Mortgage Bank'

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loo itotcil t k*

Nearly one third of Jewish News readers have a net worth of
$500,000, or more; nearly one in seven is a millionaire. 58%
possess a mortgage. 26% have post graduate degrees.
Affluent and well educated readers that have a propensity
to save and invest in property. Incredible reader interest
and loyalty Rock Financial chooses to bank on.

THE JEWISH NEWS...RIGHT ON THE MONEY.

SOURCE: 1988 Scarborough Research Corporation, New York City, Detroit Jewish News Readership Study. A complete copy of this survey is available upon request.

MIEMIT

