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NEWS 1

King for a Day

Treat your Dad like Royalty

Bullish On Israel

British media magnate Robert Maxwell is
not only optimistic about Israel, he's
investing heavily in enterprises there.

DAVID FRIEDMAN

Special to The Jewish News

W

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-

hile Israel

is mak-
ing a major effort to
attract foreign in-
vestors, Robert Maxwell, the
British media magnate,
doesn't need to have his arm
twisted.
The 67-year-old busi-
nessman with holdings
around the world has recent-
ly bought two Israeli
manufacturing companies,
Scitex and Teva. He also
owns 45 percent of the after-
noon newspaper Ma' ariv,
and plans to start a Russian-
language daily in Israel.
Maxwell, who was born
Ludvik Hoch to an Orthodox
family in a small village in
Czechoslovakia, is not in-
vesting just to support
Israel.
"I am like all Jews — sen-
timentally attached to
Israel," Maxwell said re-
cently in an interview in his
hotel suite here. But that
does not mean that Maxwell
is "a member of the Salva-
tion Army. My investments
in Israel are for business
reasons first, and sentiment
afterward," he said.
And Israel, it seems, is a
good place to invest. Max-
well said that he has "made
more money proportionally
in Israel" in a short time
than from any other of his
investments anywhere else.
To illustrate his point,
Maxwell told how he once
was asked by then-Finance
Minister Shimon Peres,
"Mr. Maxwell, why is it you
are the first substantial in-
vestor of Israel who has not
asked the government for
any toyvas (favors)?"
"I said, 'I never ask
governments for toyvas; I do
toyvas for governments.' "
Maxwell was in Washing-
ton to announce the laun-
ching May 11 of his new
weekend newspaper, The
European. He is publisher
and editor-in-chief of the
English-language news-
paper, which he hopes even-
tually will be a daily.
In discussing his in-
vestments in Israel, Max-
well denied that he has been
hampered by stringent bu-
reaucratic regulations for
which Israel is famous.
"I have never noticed any
restrictions," he said, adding
that "Israel is moving very

fast toward a free-enterprise
economy."
Maxwell agreed that one
serious problem facing Israel
today is finding jobs and
housing for the thousands of
Soviet Jews streaming into
the country.
"But Israel has overcome
many more problems than
the blessing of the immigra-
tion of Soviet Jews," he said.
The skills Soviet Jews br-
ing with them "are badly
needed in Israel, and
whatever it takes to provide
capital and help will be pro-
vided by the Jewish people
themselves in Israel and by
the Jewish people living in
the Diaspora."
Maxwell said his organiza-
tion is discussing "how to
harness these people's
skills" for his enterprises.
On Israel's future, Max-
well said he was very op-
timistic, but only if the coun-
try can reform its electoral
system. Although he is a
member of Britain's Labor
Party and was once a Labor
member of Parliament,
Maxwell is considered close
to acting Prime Minister
Yitzhak Shamir, head of the
Likud party and a bitter foe
of Israel's Labor Party.
Although Maxwell denied
any intention of interfering
in Israel's domestic politics,
he warned that Israel's polit-
ical parties must "finally
abandon this farce whereby
a few people can decide
whether the government of
Israel lives or dies by chang-
ing allegiance from side to
side.
"That's not good for
Israel," he said. "They must
change it. If you have elected
a government, you must
know that it is going to stay
there and not change merely
because somebody has eaten
green sausages."
Maxwell maintains that
"only a strong government
can make peace, can talk to
the United States and the
European Economic Com-
munity, and obtain the
necessary aid and assistance
required to house a million
Jews coming from the Soviet
Union."
Nevertheless, the media
mogul is optimistic that
peace can be achieved. "If
the Russians and the Ameri-
cans could bring the Cold
War to an end, surely it can't
be too far away when peace
will break out here." ❑

