"When we introduced Private Banker "Plus (the
membership account with valuable benefits for
individuals 50 or older) we knew it would be
a success. But, we never imagined that we'd
have such an overwhelming success! I guess
it's just a matter of telling the right people."
Member: Federal Deposit Insurance Corporation.
Results like these speak for themselves. In fact, Jewish News
readers are affluent and well educated. 26% have post graduate
degrees. 8 out of 10 hold top level jobs, and earn a median income
in excess of $68,000 a year. More than a third earn $100,000
and over. Incredible reader interest and loyalty Fidelity
chooses to bank on.
SOURCE: 1988 Scarborough Research Corporation, New York City, Detroit Jewish News Readership Study. A complete copy of this survey is available upon request.
THE DETROIT JEWISH NEWS
21