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12
FRIDAY, JUNE 1, 1990
ewsstands and coin
boxes in New York
are today featuring a
new masthead: The For-
ward.
The weekly, which debuts
today, is the first national,
English-language paper in
the country. It will be
distributed in New York un-
til September, when it will
be distributed in the 13
other cities in the U.S., in-
cluding Detroit, with sizable
Jewish populations.
The Forward is the Eng-
lish-language adjunct of the
Jewish Daily Forward, the
venerable Yiddish news-
paper that hit a circulation
around 250,000 between the
two world wars. The Daily
Forward, which will con-
tinue to publish in Yiddish,
has a current circulation of
about 12,000. Advertisers in
the new Forward have been
promised a circulation base
of 30,000.
For the past seven years,
the Daily Forward has in-
cluded a small section in
English. The English-
language Forward has its
roots in this section.
Seth Lipsky, the For-
ward's president and chief
executive officer, said he is
"an admirer" of the more
than 100 Jewish newspapers
in the country.
"A lot of them are
excellent," he said, "but we
will have a national focus.
We will not scorn commun-
ity news, we will amplify
what happens beyond one's
immediate city."
The paper will be cir-
culated in New York for its
first three-and-a-half months
because, said Lipsky, "We
should start slowly and
gradually and get the bugs
out."
Until the Forward is for-
mally distributed outside of
New York, it can be received
in the mail by those who live
beyond the metropolitan
area. The annual subscrip-
tion fee of $32 includes the
Jewish Daily Forward.
Those already subscribing to
the Daily Forward will
automatically receive the
English-language paper for
the duration of their
subscription.
The Forward's eight-
person editorial staff in-
cludes correspondents in
Washington, Israel, New
York and Moscow. This
marks the first bureau in the
Soviet Union run by an
American Jewish paper. It is
manned by Walter Ruby,
former New York correspon-
dent for the Jerusalem Post.
Lipsky promised that the
Forward will make "a
significant commitment to
newsgathering. Our repor-
ting effort will turn up
things people want to read."
As an example of the For-
ward's reporting, Lipsky
said the paper is "the only
Jewish paper with a man on
the ground at Carpentras,"
the French town where a
Jewish cemetery was sav-
agely desecrated two weeks
ago. And he cited an
"amazing" interview with
"We will not scorn
community news;
we will amplify
what happens
beyond one's
immediate city."
Igor Chiov, a 45-year-old
leader of the anti-Semitic
Russian group, Pamyat, that
was filed from Moscow by
Ruby.
Lipsky, a former foreign
editor of the Wall Street
Journal, said the Forward
will carry the "crusty" polit-
ical mandate of its Yiddish-
language sister paper. This,
he said, "includes a tremen-
dous concern for social
justice and a proven record
of independence. The Daily
Forward built a long tradi-
tion fighting for a free and
democratic, non-communist
trade movement. Genera-
tions of people know that
and understand that."
Although Lipsky
demurred about the For-
ward's editorial policy
toward Israel ("that book
has yet to be written," he
said), he did say the paper
will "not be shy" about
criticizing the Jewish State,
or defending it when that
may be "unpopular."
Lipsky did, however, state
that the paper will champion
economic reform in Israel.
This focus is presaged in
today's editorial in the For-
ward, which states that
Israel could benefit from "a
market-oriented set of policy
prescriptions of the sort that,
say, Solidarity labor union
has been pressing on
Poland... The politician in
Jerusalem who seizes this
point will win the leadership
of the next generation."
❑