NEWS Manischewitz's Plea Rejected By Judge RON OSTROFF Editorial Coordinator A federal judge on Wednesday rejected the application of B. Manischewitz Co. to plead no contest to charges that it conspired to set the wholesale prices of Passover matzah products. After a hearing in Newark, N.J., U.S. District Judge Harold Ackerman ruled against the plea ap- plication which had been opposed by federal pros- ecutors. The judge said ac- cepting a no contest plea by the company would not be in the public interest. Government lawyers had argued that such a plea — even with a fine of twice what the company gained from the alleged conspiracy or up to $1 million — could signal to other companies that price-fixing is just a cost of doing business. Attorneys for Manischewitz, which claims to be the largest mat- zah maker in the world, argued that because of the massive adverse publicity following the one-count in- dictment and the expected fine, the company had suf- fered enough. The company has denied the charges. Unless Manischewitz asks a federal appeals court to re- view Ackerman's ruling or the kosher food producer pleads guilty, the criminal case will go to trial. Lawyers for Jersey City, N.J.-based Manischewitz expect that a trial would last about a mon- th. In addition to the indict- ment, Manischewitz also faces five class action lawsuits — four by retailers and one by a California con- sumer and caterer — asking for triple their damages caused by the alleged price- fixing. The suits claim that matzah prices were higher because of the price-fixing. A no contest plea in a criminal case is equivalent to an admission of guilt in that case only. The defen- dant can still deny the same alleged facts in any other proceedings such as class ac- tion suits. Neither attorneys for Manischewitz, who have re- peatedly refused to return phone calls, nor government lawyers could be reached for comment Wednesday after- noon. In written arguments, lawyers for Manischewitz contended that allowing a no contest plea would be in the public interest because it "would end the case and permit the court, with little expenditure of time or resources, to impose an ap- propriate corporate fine . . . " The fine, the "humiliating and damaging publicity" from the indictment which may have irreparably damaged the Manischewitz name, the legal costs, and the proposed sale of the com- pany that was abandoned last year because of the fed- eral investigation, will deter repetition of the alleged il- legal conduct, company lawyers argued. "For a company of Manischewitz's size and earnings, any substantial fine will represent a signifi- cant and punitive sanction," company lawyers wrote. For the year ended July 31, 1989, Manischewitz had net income of $286,861 on revenue of $32.9 million compared to net income of $2.9 million and revenue of $30.5 million the year before. The company, which was founded in 1888, said the costs associated with the failed $44.6 million sale — including a $1.5 million set- tlement — were primarily responsible for the drop in income. Government lawyers con- tended in written arguments that acceptance of a no con- test would be in the best in- terest of only Manischewitz. Prosecutors said the com- p any ' s conduct was a "knowing and intentional" part of "a hard core" nation- al price-fixing conspiracy. "Its [Manischewitz's] pur- pose was clear — the elim- ination of competition," the prosecutors said. "If Manischewitz is allow- ed to plead [no contest], the company will be free to deny any wrongdoing and to argue that its plea was entered solely to avoid litigation and business ex- pense," the prosecutors wrote. "As a result, any de- terrent value gained by the company's indictment would be lost." The federal grand jury in- dictment against Manischewitz was brought March 19, just three weeks before Passover — the sea- son that accounts for half of the company's annual sales. LOWERS THE PRICE! $ 9856 VW: V.;.s.N•zr .W; v:i NEW '90 CUTLASS CIERA SEDAN Stk. #909 $9856* SPECIAL SALE PRICE Less First Time Buyer -ssoo $ 9256 * NOW ONLY NEW '90 CUTLASS SUPREME CPE. Stk. #566 NEW '90 CALAIS CPE. SPECIAL SALE PRICE Less First Time Buyer NOW ONLY . NOW ONLY . 9 2,479* Stk #563 Stk. #741 SPECIAL SALE $13,079* PRICE Less First Time -$600 Buyer NEW '90 NINETY-EIGHT REGENCY $9055* -$600 $8255* SPECIAL PECIAL SALE S PRICE Less First Time Buyer NOW ONLY . $17,498* -$600 6,898* LA BRIAN *Plus tax, title & plates. Rebates assigned to dealer. First Tim? Buyer deducted where applicable from price. On Telegraph Rd. at Tel-12 Mall, Southfield OLDSMOBILE • SAAB - 1, 15merafii 354-3300 ( THE DETROIT JEWISH NEWS 3