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114

FRIDAY, MAY 11, 1990

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726-7930

The eight chapters cover a
variety of topics.
Under "Beautifying Your
Home," the apparently not-
so-dear-departed is shown as
a contented doormat while,
in another illustration, he's
out on the lawn as a modern
version of Rodin's "The
Thinker." In the chapter on
entertaining, he is used in a
chillingly novel way — as an
ice bucket. In the segment
on cutting expenses, he's left
in the driver's seat of a car
illegally parked outside a
beauty shop, as a means of
warding off tickets. In
"Emergency Situations,"
he's a seemingly sympathet-
ic listener when a Hare
Krishna comes calling.
In most of the cartoons, the
youngish deceased has been
put to these uses by his sexy
young widow, who often is in
the company of another,
very-much-alive, male.
If this sounds shocking, so
be it. "That's what sells.
That's what makes it effec-
tive," says the soft-spoken
Horwitz, who holds degrees
in psychology and political
science. "I want an emo-
tional movement; I want
them to think about them-
selves. Humor is enjoyable
that way."
The book is not intended
for recently bereaved or
newly divorced women, says
Horwitz.
"Men have always had the
chance — in the locker
rooms, on the golf courses —
to let out their frustrations
toward the opposite sex," the
author says. "This book
gives the women the chance
to laugh without hurting
themselves or the ones they
love."
"His sense of humor
always has been different,"
says David Grossman of
West Bloomfield, who's
known Horwitz five years.
"But his friends enjoy it."
Horwitz says his drawings,
upon which a professional
artist put the finishing
touches, show a main
character who wants so
much to be with a certain
woman "that he is willing to
give up his self-esteem. He's
happy; he's smiling," says
Horwitz.
Is the book sadistic or sado-
masochistic? Horwitz only
answers, "If a person is able
to laugh at himself, he can
understand and enjoy life
better." Even his Orthodox
Jewish friends love it, says
Horwitz, who describes
himself as a blend of Con-
servative and Orthodox
Judaism.
And, he adds, "If the book
were written by a woman, it
wouldn't have the same im-

pact. People would say,
`She's a witch or something
to write a book like that.' "
But Horwitz also sees a diff-
erent dimension to the book
these days: it depicts a battle
for control, he believes.
He was somewhat shocked
by the feelings expressed by
women he interviewed for
ideas. And the book also
deals, on a more subtle level,
with "the fear I've had and
most men have — of being
dominated and abused by
women.
"The book is giving women
the chance to get even, but
on the other hand, I believe
there's a message to men:
that they shouldn't put
themselves in that sort of a
position." In other words,-
treat each other nicer, Hor-
witz says.
So who's laughing — and
buying?
Actor Michael Douglas,
star of the film War of the
Roses, a black comedy which
dealt with marital control,
smiled and waved to Horwitz
while holding a copy of the
book in the Russian Tea
Room in New York recently.
At a recent book-signing in
the Detroit area, women
bought it for female friends;
teenage girls considered it
for Mother's or Father's Day
gifts and one couple bought a
copy as a graduation present
for a male college student.
Older women and men look-
ed and smiled at the car-
toons, but seemed to shy
away.
"When men are with wo-
men, the men buy it if their
relationship is good," says
Horwitz. "When it's not, the
women buy it if the man
isn't around."
Reared in an Orthodox
home, Horwitz attended
Yeshiva Beth Yehudah from
the second grade, eventually
becoming student council
president. "He was a good
boy. We remember him,"
says one of the school's ad-
ministrators, who declined
to give his name.
Describing himself as
"Conservadox," — Conser-
vative tending towards
modern Orthodoxy — Hor-
witz, 35, says he swore off
eating treife just before his
bar mitzvah, keeps kosher
and studies Jewish
mysticism with a female
Conservative rabbi in
Miami, Fla. He splits his
time between there and
Windsor, overseeing the
operation of about a half-
dozen older buildings in both
cities which he has turned
into either combination of-
fices/shopping centers or
boutiques.
He attends synagogue but

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