LIFESTYLES

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JULY
110 • lb 41 1990
15-30( d Avyk

FAMILY MISSION
TO ISRAEL

•5 STAR HOTELS

• LAROMME (JERUSALEM) • PLAZA (TIBERIAS)
• CARLTON (TEL AVIV) • KING SOLOMON (EILAT)

• NON STOP EL AL AIRLINES
•13 DINNERS
•13 ISRAELI BREAKFASTS
• LUNCH AND YACHT CRUISE
•9 DAYS SIGHTSEEING ON
AIR CONDITIONED BUS

$2,249

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PROFILE

Brad Keywell:
Young Entrepreneur

CARLA JEAN SCHWARTZ

Local Columnist

N.Y. - TEL AVIV - N.Y.

PER PERSON, DOUBLE OCCUPANCY
SPECIAL RATES FOR CHILDREN UNDER 18
SINGLE SUPPLEMENT $345
STOPOVER IN EUROPE AVAILABLE
80 DAYS IN ISRAEL AVAILABLE

For Information: NA'AMAT U.S.A.
Telephone: 967-4750

CONTEMPORARY ELEGANCE At True Discount Prices

NAME: Bradley Alan Keywell
AGE: 20
OCCUPATION: A senior at the University

of Michigan in the school of business
administration.

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Vertical & Horizontal Blinds
Duette
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851.1125

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32855 NORTHWESTERN HWY.

Visit Our Showroom Mon.-Sot. 10-5

r

a n )05 10
hair and nails

360-1558 or 1559
2549 Union Lk. Rd.
Union Lk., MI
Sebastian Products 5

,

108

FRIDAY, MAY 4, 1990

FAMILY: His parents are Frederic and
Stephanie Keywell. His father is an
attorney and past president of Temple
Israel. His sister Julie also attends the
University of Michigan. His grand-
parents, Wilfred and Bernice Katz,
reside in Birmingham. Grandmother
Gretchen Keywell resides in Southfield.

EDUCATION: He was graduated from
Cranbrook in 1987. He will graduate
from the University of Michigan in May,
1991.
RESIDENCE: West Bloomfield

SYNAGOGUE: Temple Israel
ORGANIZATIONS: He is a member of the
board of governors at the University of
Michigan Hillel Foundation, member of
Zeta Beta Thu Fraternity and founder of
the campus chapter of Association of
Collegiate Entrepreneurs.
FAVORITE BOOK: "The Catcher in the
Rye by J.D. Salinger. I first read it in
the ninth grade, and I've read it four
times since then."
HOBBIES: "I enjoy tennis, jogging,
writing and modern art."
LATEST ACCOMPLISHMENT: "Ian
Burnstein and I produced a poster,
`Michigan's Decade of Champions' now
currently selling at stores in the Detroit
and Ann Arbor area."
PHILOSOPHY: "The foundation that you

build on is integrity, and you build with
creativity and calculated risk-taking.
Always spend time with your family
and friends. Always appreciate the art
that is everywhere. Always have fun."

BACKGROUND: Brad Keywell was raised
in West Bloomfield and has lived in the
same house since he was born. His
family has a long history of Jewish
involvement in Detroit. Keywell's
paternal grandparents were founding
members of Temple Israel, while his
father, Frederic, is the immediate past
president.
"My Judaism is important to my
values," says Keywell who is currently
on the board of gove-rnors at the Hillel
Foundation of the University of
Michigan. During his teen years, he was
also active at Temple Israel,
participating in the youth group and
being confirmed.
As a teenager he attended Cranbrook
where he developed his writing skills. "I
was motivated by the environment," he
recalls. His first foray in writing was
the script for his sister's bat mitzvah
candlelighting. Today he continues to
write poems and other creative pieces.
Keywell also developed some
entrepreneurial skills at an early age.
He sold greeting cards as a teenager.
Today his capitalistic ventures are
posters. He and Andy Friedman of
Huntington Woods created and
distributed 10,000 University of
Michigan wall calendars, which they
financed by selling advertising to
campus retailers. They are also working
on a student welcoming guide and a
student discount card business.
Keywell formed Key Creations to
market the poster "Painting the Perfect
Picture" which is a modern U-M logo.
He held an art contest offering $25 and
15 percent of the gross profits to the
person who could design an updated
version of the block letter M. After
placing Michelle Nagel's modern M
design with vibrant colors on a poster,
he sold 1,200 posters to 26 different
retailers across the state. He then
created and marketed another poster,
"Michigan's Decade of Champions;"
which is now sold in Detroit and Ann
Arbor.
When Keywell is neither studying nor
working on business projects, he is
active in sports. As a former tennis
medalist in the North American
Maccabi Youth Games, he still enjoys
the sport. Last summer he was tennis
director at Camp Tanuga in Kalkaska.
This summer he will be studying for the
law school admission exam. Although
he is involved in many projects, he has
one motto: "To thyself be true."