To All Our
Friends & Their Families,
Our Wish for a

"We are one of the very few
Palestinian companies which
have business degree
graduates actually working
in business," he says.
Before the intifada, 12 per-
cent of RC Cola's $15 million
in sales came from the 96
mini and supermarkets in
Israel which carried the pro-
duct. Although the drinks
were certified as kosher and
its labels were written in
Hebrew, Gideon says that
even before the uprising
began and "for no reason
other than it was made in
Ramallah," his companies'
products were boycotted by
the Israelis.
The company took this as a
sign that it couldn't satisfy
growth merely with the
local/regional market and
recently it began initial ex-
ports to two markets in
Africa, in Kenya and Tan-
zania. Gideon says he's still
waiting for the test results
and feedback before pro-
ceeding. However, as all ex-
port must be financed inter-
nally, and as it is literally im-
possible to attain credit lines
abroad because of the
political situation of the West
Bank, he admits it's not going
to be an easy task.
. _
most companies its
size, RC Cola's production
depends heavily on credit.
Since the outbreak of the in-
tifada it has become increas-
ingly difficult to secure any
type of credit function from
Israeli banks. Also, because of
curfews by the Israeli army
and strike days called by the
uprisings' leadership, produc-
tion remains under capacity.
Under normal conditions the
company churns out 32,000
cases a day.
While Club sees RC Cola as
its major competitor, RC Cola
views the local Coca Cola
plant in Israel as his. Gideon
thinks that because Coca
Cola is not looked upon by the
Palestinian population as an
"Israeli company," it hasn't
suffered a significant
decrease in sales.
"RC Cola, along with Coca
Cola, are the only two ge-
nuine colas produced in the
area," he says. "The rest are
imitations."
Imitation or not, consider-
ing the relatively small size of
the local market and the
severe economic and financial
constraints facing them,
under the most difficult of
conditions, Palestinian
beverage entrepreneurs have
produced a vibrant and very
competitive industry.

Happy Passover

LIN

28301 Franklin Road
Southfield, Michigan
353-2810

*Kosher Chicken
available upon request

For maximum liquidity,
security and a high rate of
return, consider our money
market account. In addition
to earning the Donoghue
Rate, an average of the nation's
top money market mutual
funds as published in The
Wall Street Journal, you'll
have convenient check writ-
ing privileges, the ability to
easily transfer funds and the
security of FDIC insurance
up to $100,000 per account.
Call for details today.

-

`Based on $35.000 minimum balance and the
Donoghue Rate on March 28, 1990. Ask about
our competitive rates for lower balances. Rates
subject to change without notice.

Have you had a
Mutual Fund Check-Up
recently?

We at Equity Programs, Inc. invite you to make an
appointment to review your mutual funds:
(1) Are your objectives being met.

(2) How well are they doing compared to other funds?

For a complete Check-Up call us for an appointment at:
(313) 358-1644. In addition to normal business hours, a
Saturday meeting may be arranged for your convenience. Our
address is: 26877 Northwestern Hwy., Ste. #400,
Southfield, MI 48034.

MIDWES
GUARANTY BANK

Member FDIC Member Federal Reserve System

1475 W. Big Beaver Road
Troy, MI 48084
649-3838

WATERMAN PENS

BIG BIG

Equity Programs, Inc.

Nate Goldberg, CFP, L.I.C.

Registered Representative

Offering Securities through
Mutual Service Corporation
Member NASD/SIPC

surratEs

DISCOUNTS

RCA-SONY TVs

SEIKO WATCHES
40-50% OFF sus P.

PHONE ANSWERING MACHINES
MONT BLANC PENS CROSS PENS 40% OFF TIF .
$99.00
40% OFF Su gg. List
6p , 088
K-45 KITCHEN-AID MIXERS INTERPLAK

JOB HUNTING?

-

NOW ONLY $167.98

TOOTHBRUSH '02

OSCAR BRAUN'S NO minim

LINCOLN TOWERS SUITE

15075 W. Lincoln (10 1/2 Mile)

One Block East of Greenfield

111

968-5858

Mon. thru Fri. 104, Sat. 10.2

ELECTRIC
SHAVERS

$28.88

Can't seem to get interviews?

Changing Careers? Re-entering
the workforce? Feel you are too
old, inexperienced, not sure of
what job you want or should be
looking for? Not satisfied with
current employment?
for
o
free
informotionol session
Phone TODAY

ELLMAN & ASSOCIATES

(313) 737-7252

(not an employment agency)

❑

THE DETROIT JEWISH NEWS

47