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Doree Schwartz and Terri Shapiro: A persistent dream of opening a gallery
of their own.
Route 10 Gallery Seeks
The Road To Success
VICTORIA BELYEU DIAZ
Special to The Jewish News
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-FARMINGTON HILLS
30858 Orchard Lk. Rd. at 14 Mi.
626-4313
You're invited
to Beaumont's open house
in West Bloomfield Sunday, April 1
Come join us for refreshments
between 12-NOON and 5-PM,
April 1. In cooperation with Project
Health-O-Rama, we will provide
you with a free health screening,
and give you a tour of the new
Beaumont Medical Building located
at 6900 Orchard Lake Road,
in West Bloomfield.
During your visit, you'll also have
the chance to learn more about the
Beaumont-affiliated physicians near
you who represent the following
specialties:
• Clinics of Preventive and
Nutritional Medicine
• Dermatology
• Endocrinology
.Obstetrics and Gynecology
, Ophthalmology
'Orthopedics
' •Otolaryngology
• Pediatrics
• Rheumatology
!Urologists
-•Vitreo Retinal Ophthalmologists
Radiology, Nuclear Medicine, and
Physical Therapy services are also
available at the building.
We look forward to seeing you.
For more information, call
Gail Toner at 855-7431.
Beaumont Medical Building
West Bloomfield
6900 Orchard Lake Road
West Bloomfield, Michigan 48322
•NOVI AREA
Pepper Sq. Ctr. 39253 Gd. River
478-3133
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438' FRIDAY, MARCH 23, 1990
D
on't blink or you'll
miss it. Tucked away
in a tiny niche bet-
ween Avi's Auto Care Center
and the Vineyards Deli in
Farmington Hills is the new
art gallery, Route 10 (Just
look for it behind the rose-
colored door.)
The gallery may be small,
but co-owners Terri Shapiro
and Doree Schwartz have big
plans for the Route 10, which
opened Feb. 1.
Those familiar with area
art galleries may know
Shapiro and Schwartz from
the Homestead, a Walled
Lake gallery they operated
last year. A step rent increase
there caused the two to start
looking for "a great new loca-
tion," Shapiro says.
They're sure they've found
it now in the Middlebelt-
Northwestern area, which is
fast becoming known as
"gallery row." The Posner
Gallery is located across the
street from Route 10 and
several other popular
galleries are nearby.
We're very excited about
our new home," Schwartz
says. "I think we'll have much
better exposure here, near
other art galleries."
Previously home to a
domestic cleaning service, the
new building needed little
remodeling and renovation
outside of painting and clean-
ing to transform the new
space into the brightly lit,
pristine gallery it is. now,
Shapiro says.
The two long-time friends
came to the art gallery
business about a year-and-a-
half ago. Shapiro was a
graphic arts designer and
Schwartz worked in her fami-
ly's import business for
several years, though both
always shared an intense,
lifelong interest in the arts
and a persistent dream of
opening a gallery of their
own.
Then one afternoon, while
driving near her home in the
Walled Lake area, Shapiro
happened upon a 150-year-
old historic home on the
lakeshore with a "For Lease"
sign in the front yard.
"The house just rang bells
for me when I saw it," Shapiro
says.
"I was in the Orient at the
time on business," Schwartz
recalls. "And when I got
home, I got this message from
Terri: 'I've found our art
gallery!!' "
Not long after, the two
friends opened the
Homestead Gallery of Con-
temporary Art, where their
specialty would prove to be
showings of the work of area
artists, often to benefit
charities like the Michigan
Cancer Foundation or the
Juvenile Diabetes
Association.
They intend to continue