SINGLE LIFE

"Y. E. S!"

YOUNG EXECUTIVE SINGLES NETWORK

The Social and Business Network for Single Professionals
Ages: 23.49 Exclusively

t

ROMANTIC CAHDLELITE "NETWORKING"
COCKTAIL DANCE PARTIES

"Where Good Friends Meet and Make New Friends"

Friday, Feb. 23rd
7:00 P.M. to 1:00 A.M.
"Pre-Spring Fling Fantosy" Dance Party
Enjoy a Romantic, Enchanted Evening „ , Discover that Someone Special

Friday
March 2nd
7:30 P.M. to 1:45 A.M.
" 'Dirty Dancing' Magical March Cocktail Party
Mix Business and Pleasure ... Make New Connections!!

EMBASSY

Location:

SUITES
HOTEL ,

28100 Franklin Rd. Woodward
Southfield, MI
Ballroom

Tickets at the Door.
Doors Open
7:00 PM.

Admission:

FEATURING:

* Complimentary, Delectable Dinner Buffet Served to 10:30 P.M.
•Free Coot Checking • Free Self-Parking • Great Music
• Dancing to Top-40 Sounds • "Unique" Ice Breakers
• Exciting Networking Activities • Dance Contests with Prizes
• Door Prize Giveaways (Det. Piston Tickets ; Dinners; Brunches)
Expond and Enhance Your 5ociol, Business and Professional
Contacts in a Congenial, Comfortable, Classy Setting.

Meet and Connect with Hundreds of other Upscale, Attractive
Single Professionals

icyno

"Silent Shadchen" Berman loves helping Jewish singles link up.

For further information and to be on the
"Y.E.SI" Moiling List, please call:

'Y.E.Srliotline

THEATREs

358-9878

3,000 And Counting

RICHARD PEARL

Staff Writer

y

oung or old, zaftig or
skinny —like an ex-
tended Jewish family,
all are welcome in the Peo-
ple Connector.
And Jewish singles in
metro Detroit and elsewhere
have been utilizing The Jew-
ish News' popular personals
section in the classified ads
as a good way to meet others
since the column began
three years ago.
This month, the People
Connector reached a
milestone: its 3,000th adver-
tisement. And Jewish News
receptionist Shirley Ber-
man, who's handled over
two-thirds of them, offered
Jewish singles her insights.
Noting the pressures of
modern living make it
difficult for Jewish singles —
never-married, divorced or
widowed — to meet, Berman
said the People Connector
has become an acceptable
way for them to find other
Jewish eligibles.
And meet they have, she
said.
"I once had a man in his
early 50s advertise 'New to
town, professional, looking
for women in their 40s.' He
got 60-some responses," she
said.
In another instance, two

people answered each
other's ad and wound up
married. "And recently, one
woman got just one response
to her ad, and he and she are
getting married soon," Ber-
man said.
There have been the
humorous ads, too. "One
woman advertised she was
looking for a man with his
own teeth and hair.
"And a man wanted to
meet a woman for compa-
nionship, but specified she
should be able to see and
drive at night, because he
couldn't," Berman said.
One of the more clever ads
was written by a pet owner
from the pet's angle.
Connector listings come
from the Detroit area, Flint,
Kalamazoo, Traverse City
and Chicago. "One person,
an ex-Detroiter, advertised
while visiting here from
Florida," said Berman. "She
said it's a quick way to make
contact with Jewish guys,
particularly for people who
are transferred around by
their jobs."
The spring and fall seasons
see more people advertising,
she says. And the recent
"lover's day" (Feb. 14) set a
record: 62 responses, almost
20 more than the previous
single-day best.
People Connector ads
average about six responses
apiece, Berman said, with

most getting at least one re-
sponse. Not surprisingly,
those that say "new to town"
or "doctor" pull the largest
responses.
So well-read are the
listings, Berman said, that it
doesn't matter where they're
located.
"One gal complained
about the placement of her
ad, saying she wanted it re-
run because 'nobody will see
it.' We told her to just be pa-
tient. She got a ton of an-
swers. People read them
wherever the heck they are
in the paper.
"These ads' are like
anything else. If you go to a
singles bar or social func-
tion, something either at-
tracts you to a person or it
doesn't. An ad is the same
thing. It's something that
kicks in or doesn't."
Sometimes rewriting an ad
is the key — maybe the
advertisers didn't present
themselves well.
Berman gets a variety of
questions from her Connec-
tor advertisers.
"I once had a call from a
woman who said, 'I'm zaftig.
Would it pay to rim an ad?'
"I told her, 'Put in that
you're 'statuesque' or
`Romanesque': There are a
lot of guys out there who like
a girl with a little meat on
her."
Women in their 70s ask

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THE DETROIT JEWISH NEWS

89

