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12

FRIDAY, FEBRUARY 23, 1990

Propaganda

Continued from Page 5

use the media to effectively
state their case, Olesker
said.
American television does
not give people a lot of time
to tell their positions, he
said.
For each presidential can-
didate in the 1988 campaign
the average sound bite — the
amount of uninterrupted
time someone speaks on
television - was 9.8 seconds,
he said. Using that knowl-
edge, Palestinian leaders
have learned to create inter-
esting slogans like
"Freedom in Eastern
Europe, why not in the ter-
ritories," which can easily
fit into a newscast.
The PLO firmly believes
propaganda is the fourth
arm of their military,
Olesker said. Its information
service is controlled by their
military.
While it is difficult to
know how much the PLO
spends on propaganda,
Olesker cites an estimate of
$300 million a year.
Although Palestinians
have learned to use the
media, supporters of Israel
have not. "We are not entitl-
ed to a hearing," Olesker
said.
Instead, Israeli leaders
must learn how to use the
media effectively to state
their case in the limited time
allowed by the nightly news.
While Palestinians use
slogans, Israeli leaders want
to take one or two months to
explain their position, he

said. No one has the time to
hear it so they shut it out,
causing a loss of respect for
Israel in America, Olesker
said.
To counteract the PLO
propaganda, Olesker sug-
gests Jews discover the truth
about what is going on in the
Middle East so they can
fight the attacks.
You can discuss human
rights with Palestinians,
Olesker said. But you must
do it within the context of
the entire Middle East.
For instance, while Pales-
tinians speak about human
rights abuse in Israel, they
do not mention the many
Arab countries which sell
black children into slavery.
The going rate for a black
youngster in the Arab
market is $16, he said.
Or when PLO leaders in-
sinuate they recognize
Israel, ask them why no Pa-
lestinian will say they want
their homeland to be side by
side with an Israeli state,
Olesker said, adding that
PLO officials have been
killed for backing that view-
point.
Jews are "frightfully unin-
formed" about Israeli histo-
ry and politics and PLO poli-
cies, he said. "It is not the
fault of Israeli organiza-
tions. They are putting out
all the information you
need."
Without knowledge, he
said, "It doesn't matter what
the reality is. What matters
is the perception."

Dialogue

Continued from Page 5

pus appearance of the Rev.
Louis Farrakhan, a Chicago
minister known for his anti-
Semitic remarks, who was
invited to speak by As One.
In his address to about
4,000 in the MSU
Auditorium, Farrakhan at-
tacked whites and Jews. He
singled out Jewish
Hollywood executives, alleg-
ing stereotyping of blacks.
The Detroit Jewish Com-
munity Council, which-bus-
ed about 30 Detroiters to the
rally, expressed outrage at
Farrakhan's remarks. "The
message of Louis Farrakhan
contains echoes of false and
scurrilous charges that have
been leveled against the
Jewish people countless
times throughout the cen-
turies," said Paul D. Bor-
man, Council president.
Borman praised rally or-
ganizers, which included the
Seventh Day Adventist
Church and People's Chur-
ch. "Their message is the

only one that offers the hope
of eradicating the evils of
racism and prejudice. Until
we replace divisiveness with
unity, and bigotry with
tolerance, we will make no
real progress toward elim-
inating those ills."
Borman felt MSU, which
authorized funding of Far-
rakhan's appearance, "got
sensitized to the problems
caused by not keeping an eye
on state monies. Taxpayers'
money should not be used to
fund anti-Semitic dema-
gogues."
The mid-afternoon "unity
rally against prejudice,
bigotry and discrimination"
at the Student Union "drew
a wide selection of people
who spoke against bigotry in
general," Finkelstein said.
Participants included Rev.
James Lyons, Ecumenical
Institute director; State Rep.
David Honigman, R-West
Bloomfield; Susan Steinke,
executive director of MSU's