DEMETRIOS

26571 TWELVE MILE AT NORTHWESTERN HWY. 352 7030

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MAGIC MEMORIES

Video Photography
By
DAVID CITRIN

Farmington Hills, MI 48018

We help create
beautiful weddings

STEVE
CODE 'S
RAW R SPOP

travelers tower
26555 evergreen
southfield 358-1520

DELIVERY • ALL MAJOR CREDIT CARDS ACCEPTED

8 Brides 1990

(313) 471.1235

man of a company which makes all of
the following collections: Ilissa,
Sposabella, and Demetrios Couture.
Although Demetrios is ensconc-
ed in the corporate world, he looks
like a Renaissance man. His black hair
flows to his shoulders while his Greek
accent adds a European flair to his
gregarious personality. Despite ap-
pearances, his mind is in tune with the
latest fashion trends.
Rachel Leonard, fashion editor of
Bride's magazine, views Demetrios as
a dominant bridal designer in the
1990s. "Jimmy Elias is one of the most
versatile designers in the bridal market
today. He understands the bride. His
gowns, which cover the entire range
of moods from traditional and roman-
tic to sleek and sensuous, always give
her something extra: an aura of drama,
glamour and style," says Leonard.
Demetrios made a natural tran-
sition into the fashion business. After
his family emigrated from Greece and
settled in Ohio, his mother opened a
small bridal shop. While Demetrios
attended college, his constant enthu-
siasm and interest helped the family
business. Eleven years ago, the Ilissa
bridal company in New York City was
put up for sale because the owners
wanted to retire. Demetrios purchas-
ed the company and began building
his bridal empire.
Demetrios will not divulge annual
sales but he claims his bridal company
is one of the top five in the country.
His gowns are sold internationally, and
he has a second agency in Israel to
handle the European and Oriental
trade.
All of his gowns have one com-
mon element: a cathedral train. "Our
signature is a very long train with lots
of beading," says Demetrios. The full
trains add a romantic touch, perfect
for a garden or synagogue wedding.
But Demetrios' success lies not with
his signature gown but with his abili-
ty to design many different styles.
Demetrios creates gowns with
different moods. Some are romantical-
ly designed with beads, ruffles and
lace, while others are sexy and sleek