UP FRONT
Shir Tikvah
Continued from Page 5
congregations together for a
Passover celebration so
church members can experi-
ence a Seder and Rabbi
Sleutelberg wants to meet
with church members four
times a year to share experi-
ences.
Both clergymen want to
arrange a joint trip to Israel,
but admit that is a few years
away.
Rev. Hood hopes the
interaction between the two
congregations will enhance
Jewish and African-
American relationships.
"I think that will be a
byproduct," Rev. Hood said.
"I really believe people have
a lot more in common than
we like to acknowledge."
He admits the relationship
between Jews and African-
Americans has cooled off
since the 1960s when the
two groups marched
together for civil rights.
When Jews began leaving
Detroit for the suburbs, Jews
and African-Americans lost
contact, Rev. Hood said. Los-
ing contact opened the doors
to more misunderstandings
between the two groups, he
said.
Rabbi Sleutelberg hopes
the interaction will ease
differences.
Already temple members
have discovered "there are
neighborhoods on the other
side of Eight Mile Road,"
Rabbi Sleutelberg said. "I've
learned about what their life
is like, about the inner city."
People in the suburbs only
see the problems with drugs
and crime in the inner city,
he said.
"But these people don't see
it that way. It is their home.
Sure, there are some tough
neighborhoods, but to these
people it is a home."
"We abandoned the city.
People driving on the
freeway look out and close
their eyes. But these are the
people that stayed. We need
to open our eyes to our
neighbors."
❑
Doner
Continued from Page 5
fession locally and nation-
ally, but it also brought
much respect to our Jewish
community nationwide,"
said Leonard Simons, one of
the founders of Simons,
Michelson, Zieve Advertis-
ing.
Mr. Doner died Jan. 4 in
his Birmingham home after
a brief illness. He was 75.
"He was always concerned
for Jewish causes,"says
Marcy Brogan, of Brogan
and Partners.
Mr. Donor leaves behind
Doner and Company, which
grew from a small shop with
two employees in 1937 to a
large, 500-person, nine-office
agency billing an estimated
$300 in business. He was ac-
tive in the business until his
death.
He also leaves a following
of top advertising exec-
utives, many who started ca-
reers at Doner — sometimes
referred to as a training
school for the advertising
business.
Among his students were
James August and Ron
Stone, partners of Stone,
August, Baker Communica-
tions Co.; Sandy Hermanoff,
president of Hermanoff and
Assoc., a public relations
firm; Steve Hoff, partner of
Goldfarb Hoff and Co.; and
Brogan.
Those who studied at the
Brod Doner school say they
incorporate techniques
learned from Doner in the
positions they hold today.
"He was a great influence
'
~ EM BE
A
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FRIDAY, JANUARY 12, 1990
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Wilfred Brod Doner
on my life," says August,
who worked for Doner for 13
years. "He was one of the
people who contributed to a
new way to think about
advertising. He understood
well that for advertising to
work, there had to be a
human connection."
In advertising circles, Brod
Doner is known as the man
who coined the phrase, "It
takes the right combination
of the head, the heart and
the funnybone to solve
advertising problems."
Adds August, "Virtually
everyday, I do something
where I consciously recog-
nize his influence.
Sometimes it is about an ad
and sometimes about how to
do business."
1