N

Hermanoff worked in the
Doner public relations
department for five years
before opening her own
business.
"Brod Doner was a load of
fun," she says. "He loved
telling a good joke and
listening to a good joke. He
had an incredibly creative
mind and his own style.
"He taught me you really
have to come up with
creative ideas that work,"
Hermanoff says. "He was a
good teacher."
Marcy Brogan's first job
was at Doner. Then she went
to Europe, where she worked
for eight years before return-
ing home to open her own
business.
"Brod was easy to work
for. He was always a
gentleman, but he was ex-
tremely demanding,"
Brogan recalls. "You had to
do better than your best
work. When you did
something well, his approval
was your reward.
"He was probably one of
the smartest men in adver-
tising," she says. "He was
creative, a good busi-
nessman and someone who
really understood retail
advertising. He focused on
reaching the consumer long
before it became fashionable
to do so."
At Brogan and Partners, a
voice on the evening and
weekend answering
machine tells callers they
have reached the company
where employees are always
working. That, Brogan says,
is a philosophy handed down
from Brod Doner.
"I'm glad I was born at
Doner," she says. "He
taught me that advertising
is a fun business, but a hard
business. And he taught me
that good advertising means
moving the client's product
ahead in a way that reaches
high creative standards."
In a market inundated
with business from the
automobile industry, Doner
accomplished a feat most
considered impossible:
Without an automobile ac-
count, he became a major
player on Detroit's advertis-
ing scene.
For a brief period, Doner
secured the Studebaker ac-
count. Yet the car maker
went out of business one
year later.
Steve Hoff, who worked for
Doner for six years, says
aside from his creativity, the
key to Doner's success was
finding "the right people to
do the job and help them do
the job."
A member of Temple Beth
El and the Birmingham
Temple, Mr. Doner applied

humanism to every factor of
his life, including religion,
Hoff says.
"He believed in people, in
human beings."
Mr. Doner was a life
member of the Adcraft Club
of Detroit, director of the
National Multiple Sclerosis
Society and a member of the
International MS Society.
He is survived by his wife,
Rolla; daughters and sons-
in-law, Mary and Leonard
Baron, Beth and Richard
Wexner, Judith and Edward
Berne; sons and daughters-
in-law, Randy Friedman,
Frederick and Michelle and
Dean and Aviva Friedman;
sister and brother-in-law,
Alice and Myron Burnes;
brother and sister-in-law,
Milton and Ilse; and 13
grandchildren. ❑

$044.ell

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Memorial Group
Sets Contest

4 frfr+1.4

Washington — The United
States Holocaust Memorial
Council is now accepting en-
tries in its sixth annual Na-
tional Writing Contest on the
Holocaust. The subject for
1990 is "What are the
Lessons of the Holocaust for
Americans?"
The contest, open to all
students in grades 7 through
12, will be judged in two divi-
sions: Division I - grades 7
and 8; Division II - grades 9
through 12. The deadline for
contest entries is March 23;
the winners will be announc-
ed by April 25.
The first place winner in
each division will receive a
free trip to Washington, D.C.,
for the award presentation, a
library shelf of books about
the Holocaust and a cer-
tificate of honor. Other win-
ners will receive books on the
Holocaust and a certificate.

T44,- Wedt- 54 10-6
Sto- 10-S

The format is open: entries
may be fiction or nonfiction
and may be written as prose,
poetry or drama. All entries
must represent the indepen-
dent effort of the writer. They
will be judged by Holocaust
educators and authors on
originality, content and ap-
pearance, and must not ex-
ceed 2,000 words.
Entries should be typed or
printed, double spaced, on one
side of the page and must be
accompanied by a title page
which contains the following
information: student's name,
address and telephone
number; teacher's name; and
grade.
The entries should be mail-
ed to: Writing Contest, U.S.
Holocaust Memorial Council,
2000 L Street, N.W., Suite
588, Washington, D.C. 20036.

1O-1

RSS-1600

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THE DETROIT JE,',,ISH NEWS

17

