ho Who Ju _9 ra Vg ( ic °gun euthiS ADVERTISING FEATURE BY CI 171E NEWBERG Relieve the Pressure of Caring for Loved Ones... THROUGHOUT LONG TERM ILLNESS I nnovative Medical Products, Inc., a very appropriate name for a company that offers an exceptional idea and product that is revo- lutionalizing medical care. Bob Roth, President of Innovative Medical Products, Inc., has extensive background in this industry. He knows cost effective quality when he sees it and in terms of medical products, was well aware of this aspect when introduced to the Orthoderm Bed. The Orthoderm Therapy Bed is the indus- tries most innovative product. It addresses two major issues in the medical field, how to alleviate or eliminate pressure sores on long term patients that are bedridden, and how to diminish the use of analgesics and narcotics for pain as a result of the comfort the bed offers. The Orthoderm Therapy Bed offers state of the art clinical effectiveness at a sensible cost. InnoVative Medical Products, Inc. has put their money where it will do you the most good and that is by investing in a no frills product that will assist you in every conceivabl6 way, to care for the patient in a much more effective manner. In hospitals, the major emerging trend in pressure sore prevention and rehabilitation for the past 5 years, has been low air loss therapy. Although this type of therapy has been primary choice of health care professionals, its use has been restricted to acute care hospitals and skilled nursing facilities. Since 85% of pressure sores develop outside the acute care environment it is a sad fact its taken until now, to establish a product that can make your life and those of your ailing loved ones more comfortable. Low air loss therapy has been successfully utilized in Europe for over 25 years. Some of the reasons for the success of this bed are obviously within the bed itself. The bed has 21 individual air sacks divided into 5 separate sections, each section has its own independent air supply and it automatically adjusts to the pressure distributed on it, as opposed to a hospital bed that requires a techni- cian to operate it. This means a much lower chance of a patient developing a decuhitus (bed sores) due to evenly distributed pressure. Also if you are caring for a loved one at home this cuts down tremendously on round- the-clock private nurses, who are ba- sically there for turning purposes only. This bed also controls the level of ••••••,< Y, Bob Roth, President of Innovative Medical Products, Inc. sheds light on the improvement of hospital equipment. Physicians and nurses strongly support the Orthoderm Therapy Bed. Award winning Windemere in West Bloomfield highly recommends the Orthoderm Therapy Bed. • Rosemary Gunn - has confidence in caring for her mother in the Orthoderm Bed! I moisture and heat and leaves the patients skin dry. The Orhtoderm cover along with the padded air sacks provide optimum comfort and support thereby alleviating additional pain and pain medication. The Orthoderm Bed adjusts to the patients movement which provides good blood flow to your capillaries and prevents tissue necrosis. It helps the patient heal 50% faster than a normal hospital bed. The bed is available for rental and purchase at a nominal cost. Innovative Medical Products, Inc. offers rates 50% less then the competition. In addition they offer set up and delivery, routine maintenence and pick up. Innovative Medical Products, Inc. also has an individual assesment performed by RN's for each patient, before beginning their program, to capitalize on the specific needs that runs in conjunction with their product. Certain insurance companies will cover the cost of rental of the Orthoderm Therapy Bed. If it is a long term illness we are addressing it makes sense to purchase the bed, and at a cost of under 59000.00, as compared to S25,000 to S45,000. This bed is very effective for spinal cord injuries, hack injuries of any kind, MS patients and elderly patients with brittle hones. The bed weighs much less than a hospital bed and is smaller in size making it very flexible and convenient for home use. Use of the Orthoderm Therapy Bed can literally save you thousands of dollars and prevent the need for hospitalization. "As a resident advocate I support highly the Orthoderm Bed. I have seen it prove a very im- portant part of the healing process of large decubiti (bed sores)." Claudia Enos Fastillo R.N. Director of Nursing Freedom Care Pavillion Bradenton, Florida "We are very thankful for your professionalism and genuine concern for us and our situation. We would highly recommend the Orthoderm Therapy Bed to anyone who needs their bedsores healed." John and Rita Graf Muskegon, Michigan Call the Orthoderm Profes- sionals today at 1-800-999-2007 and relieve the unnecessary pres- sure of long term illness. THE DETROIT JEWISH NEWS 27